Legos free essay sample

When approached what they need for a blessing, most adolescents would state a CD, or perhaps an iPod, however I need Legos. I got my first set for my fifth birthday celebration, a minuscule pizza shop with an umbrella and a conveyance truck. From that point forward my assortment has extended gigantically and I have fabricated high rises, built spaceships and planned submarines. There is a little zone in my home assigned as The Lego Room. Past its entryway, I fantasize and oversee my own little universe of strongholds, frantic cities, and a huge number of Lego individuals. With Legos, the potential outcomes are unending. Each time I go into The Lego Room, another story is made. Once, a companion requested to visit this room. Flabbergasted by my Star Wars models, he went after a boat and coincidentally toppled a café, crushing it to pieces! This debacle turned into a chance to modify and I formed a complex two-story food court with a McDonald’s, pizza shop, and drive-through. We will compose a custom article test on Legos or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page It was superior to the first! Lego sets run from Star Wars to medieval palaces to whatever you can envision. At whatever point I open another container, a feeling of amazement overwhelms me. I spread out the pieces and watch each little block. After an hour, I am astounded that these individual pieces have interlocked to turn into a showstopper. Thoughts for new developments fill my head and I write them down in a sketchbook. Legos speak to an inventive consistency in my life, much as a craftsman has his canvas and a performer, his violin. It isn’t simple keeping a thousand little individuals in line, particularly when they can exchange heads to disguise their personality! Legos have instructed me to be a planner, engineer, representative, security master, greens keeper, mentor, administrator, client assistance operator, purchaser and business analyst. Legos have given structure squares of my future, building up my math aptitudes and capacity to follow perplexing headings. As I construct new universes, one step at a time, I envision my own prospects and openings. Through the â€Å"lives† of my Lego companions, I have had the option to carry on expand encounters. They have filled in as a connection between my youth and masculinity. My companions call me innocent and there is truth to that, yet maybe we should all figure out how to stay in contact with our youth. Legos is mine.

Concepts and Definitions in Operational Management

Ideas and Definitions in Operational Management Question 1: Answer: OPERATIONAL MANAGEMENT Operational administration alludes to dealing with the tasks of an association. Dealing with the activities intends to deal with the assets and follow the strategies and systems of any association. The fundamental and most significant activity of the board is to process the contributions to yields to get wanted outcomes. The importance of operational administration contains words for example assets, frameworks, change or change and yields. (Business) These words can be clarified as :- RESOURCESResources are the man, material and cash in the association. Man or staff is the major or key prerequisite in an association. Material is additionally significant on the grounds that without accessibility of material creation can't be conceivable. Also, cash or capital is required for employing staff and for buying the crude material with the goal that the crude material can be changed over into completed items through creation. Frameworks There is a framework which each organization needs to follow. Each association has a few approaches and strategies which encourages the association to accomplish their objectives and aides in benefit boost. On the off chance that the work done in an association is as indicated by the arrangement, at that point it helps in accomplishing the objective of the organization. Arranging is the first and significant advance of the executives. Without arranging no other capacity can be acted in an association. Change Change implies changed over the information sources (for example the crude material) into yields (for example completed merchandise). In an association crude material can be changed over into work in progress and afterward into completed merchandise. At the point when the material is transformated from contributions to yields then this procedure is known as efficiency. Yields Yields are the conclusive outcomes which every association gets after change of contributions to completed items. On the off chance that the estimation of yields is more noteworthy than the expense of sources of info utilized then we can say that the worth is added to item consequently the yield helps in expanding benefits of organization. (yields) THE STRATEGIC ROLE OF OPERATIONS :- Client SATISFACTIONThe fundamental target of working frameworks is to fulfill the clients by giving them better items requiring little to no effort and by giving them preferred administrations over different organizations . Purchasers can be fulfilled if the items are not very exorbitant and accessible on schedule. (Understanding activities the board) Asset UTILISATIONAnother significant target of working frameworks is to use assets for the fulfillment of client needs viably. Client support must be given the accomplishment of successful tasks through productive utilization of assets. Wasteful utilization of assets or deficient client assistance prompts business disappointment of a working framework. Productivity Another target of operational administration is productivity. Proficiency is should in each association .Higher effectiveness helps in less wastage of assets. On the off chance that the assets are not squandered, at that point it will prompt less per unit cost of creation. Productivity helps in specialization of staff. QUALITY Quality is additionally another significant target of operational administration. Each client needs an item which is excellent in quality and furthermore with less expense. Quality aides in fulfilling the clients and on the off chance that the client is fulfilled, at that point powerful connection can be work among customers and association. Versatility in the event that the amount and nature of the item is upto the imprint and furthermore the cost of the item is moderate then that item is made due in since quite a while ago run that implies the item helps for future endurance of the organization. Question 2: Answer:â Production implies bit by bit transformation of crude material into work in progress and from work in progress into completed merchandise. Creation is a significant and fundamental capacity of any association. Without doing creation no association can endure or stay existing. Arrangement OF PRODUCTION SYSTEMProduction frameworks can be delegated Job-shop, Batch, Mass and Continuous creation frameworks. Employment Shop Production: When just a single item or a couple of amount of items are fabricated and the item which are delivered is according to the particular given by the clients then that sort of creation is known as Job shop creation. (items administrations) Favorable circumstances: It helps in accessibility of more assortment of items. It helps in improving the aptitudes of the workers. Increasingly innovative thoughts of workers can be utilized in this technique for creation framework. Confinements More staff is required as the productiin is not many. High time expended in less creation. Creation arranging is entangled. More wastage of assets bringing about higher per unit cost of creation. Cluster Production : When the creation is done in parts or groups then this productionis known as clump creation. In this kind of creation the parts are not delivering persistently however in constrained amount. (creation framework) Focal points Cost per unit is low. Cluster creation helps in work satisfaction.â It helps in better use of assets. It requires low speculations for creation as the creation isn't done in mass amount. Restrictions Treatment of material is extremely troublesome. Increasingly material is required subsequently more wastage of assets. Large scale manufacturing : When the creation is done in mass amount and persistent then that sort of creation is known as large scale manufacturing. In this kind of creation the machines are organized in a line. Focal points Per unit cost of each creation is low. Less time is expended in delivering mass amount. With less material amount higher creation should be possible. Large scale manufacturing helps in less wastage of resources.â Restrictions Large scale manufacturing requires higher ventures and assets. On the off chance that the machine utilized in creating mass amount is harmed or breakdown, at that point entire creation line will be halted. Persistent Production : When the creation is done continuouslyâ for example the creation begins from utilizing the crude material and closures with completed items. This sort of creation is done when the treatment of material is completely robotized. (consistent creation framework) Favorable circumstances Less time is devoured in delivering more units. It helps in more usage of accessible assets. It helps in less wastage of assets. Per unit cost is low in persistent creation. Weaknesses It requires extremely high speculation. On the off chance that maker need to do any adjustment in any item, at that point it isn't posdible. Question 3: After basically assessing the key operational switches, examine which can be applied to the board of administration activities of Ryanair for the proactive administration of client experience. [ 15 Marks] Answer:â â â â â â â â â â â â â â â â What is a switch? switches are activities that a customer can attempt so as to drive the ideal impact.â There is typically a boundless number of things an organization can think about difficult so as to improve their business. (Industry week) Five key switches to profitability improvement consistently There are Five key switches for consistently improvement. These switches can be clarified as : 1. Cost structure Cost structure is a technique for decide the amount it will cost an organization to make an item and how much benefit will be perceived from assembling an item. It is imperative to structure or deal with the expense. So that the per unit cost of an item diminishes and benefit from that item increments. On the off chance that the expense of the last yield is more than the expense of the information then it very well may be said that the worth is added to the item. 2. Association of work In any association if the working of the association is as per the plans and arrangements then this additionally helps in better usage of assets and aides in accomplishing of hierarchical objectives. This aides in rebuilding of an association. (total deals and-activities arranging) 3. Business forms Business process is an assortment of related organized exercises that produce a particular item for a specific client. This switch contains fill in as a group and in the event that the representatives of the organization are cooperated with no mayhem, at that point it helps in improving the situation of business since it is significant for each association to work in cordinating with the representatives. 4. Information the executives Information the board implies dealing with the information and data of an association. Information the executives helps in improving the presentation of the organization. With this switch an association can accomplish more developments brings about giving preferred items to customers over their competitives. It additionally helps in persistent improvement of the association. 5. Data Technology (IT) It is the use of PCs to store,study and control the information or data of the business. Business need to assume responsibility for this switch and starts IT in its procedure. IT helps in putting away and sparing the information or data of any undertaking and that data can be utilized at whatever point it is required. This will help in lessening paper work in the association. End There are a few switches which helps in improving regular business works. These switches must be coordinated into business as quickly as time permits to drive the ideal effect. These switches helps in accomplishing of association goals proficiently and successfully and improves the working of the association. References total deals and-tasks arranging. (n.d.). Recovered from http://exhibition hall madness.blogspot.co.nz/2011/12/total deals and-tasks planning.html Business. (n.d.). Recovered from https://www.boundless.com/business/reading material/vast business-course book/tasks the board 10/prologue to-activities the executives 69/an investigation of-process-328-7195/: https://www.boundless.com/business/course readings/limitless business-course book/activities the board 10/prologue to-tasks the executives 69/an investigation of-ace

10 Secrets of the Human Brain to Use in Your Marketing

10 Secrets of the Human Brain to Use in Your Marketing How well is your marketing going?Marketing can be fun if you love it. It can also be fulfilling if it’s bearing fruit. But if it’s not, then it could be very frustrating. This frustration has been experienced by many marketers.The good thing is that after some time trying to get things to work, we usually experience success. If you are on your way to this success, no matter how small it may be, what would you say is the biggest challenge?Getting the right content? Getting a list of valid email contacts? Generating buzz with your campaigns?Whatever the challenge is, we have something that will be of great help to you.To succeed in your marketing efforts, you need some insights. In this article, we are sharing 10 secrets of marketing. These are secrets about the human brain.Since the brain is what interprets the world for us, knowing a few things about it will surely help. This insight will help you develop a better marketing strategy and get you results more quickly.Here’s what you need to know about the human brain to get your marketing campaigns right.1. The human brain is self-servingDo you love your friend more than yourself? What about your spouse or child?You sure have a lot of love for the people close to you and can make great sacrifices for them.But believe it or not, you love yourself more than you love them.No wonder it’s said that you should love your neighbor as you love yourself.This is because you naturally love yourself more than you love others.Your brain is wired to look out for your well being. It seeks to ensure that you have the best of life. And with all the weight that life puts on our backs, some relief is certainly needed.This is where the human brain comes in. It will easily identify the kind of things it knows will provide you with relief. And having identified those things, it will work to get you to them.How does this work for you as a marketer?Simple. You just have to prove that your product or service will relieve the buyer the stress he has.That means that you need to identify what problem he seeks to have a solution to.If you manage to do this, the prospect’s brain will handle the rest for you.It will faithfully serve its owner by getting him to invest in that which will give him satisfaction and relief.2. The brain loves dealsRemember the American game show Deal or No Deal?The show attracted a massive viewership. There was the obvious benefit of winning 1 million dollars just for making the right choice. But there was also the tension and fear of losing big. Today’s marketing incorporates different types of deals. One of the most popular is the coupon strategy. Coupons enable you to become eligible for a discount. It’s a way of making savings and that’s a deal.If you tell someone that buying a product gives them an opportunity to get a $10 coupon, that’s a real deal. Rejecting that is not easy.Consider the below statistics about coupons:36% of millennials and 29% of Gen Z often use coupon s33% of millennials and 27% of Gen Z often check store ads in search for a sale70% of 25-34-year-olds prefer redeeming coupons and rebates with a phoneTo see the real life importance of this, consider the stint of Ron Johnson at JC Penney. From a great success at Apple and Target, he was called upon to work out his magic at JC Penney.Although his tenure there didn’t turn out to be what was expected, Ron Johnson’s mistakes were big.One of the things he did was remove coupons and change the pricing model of the retail store. There were no more sales while all the prices were straightforward. You would think that this level of transparency would endear the company to customers.It did the opposite.Sales plummeted, market share reduced, jobs were lost and eventually, his strategy cost him his own job.Do you want to avoid such a situation?Give your customers and prospects a deal. Just look for a way of showing them how they can win something big and valuable.3. Simple messages work be tterYour marketing message is crucial to the success of your campaign.Other things like images and colors aside, it’s the copy that sells the product. You should therefore put considerable effort in this.The human brain simply wants to have it easy.Some people say that the brain is lazyâ€"it doesn’t want to get tired. Others say it’s just a lack of training since the brain can be trained to love work.Anyway, let’s leave the arguments to the philosophers. What you want are results. So focus on the right thing. Look at your own behavior and judge for yourself.If you were researching about a product, would you rather be told of the technical workings or simple functionality? Unless you are a mechanic buying an engine for your own car, you just want a simple explanation of how the new engine works.As long as you’re okay with how it works and you see it working, you’re ready to buy. The same applies to your customers.Give them complicated and technical information which they need to research so as to understand, and you’ll make it difficult for them to buy.You need them to buy. But to buy, they need to understand your product. To understand your product, they need to understand the message in the copy.If the brain has to work very hard to understand your product, your chances reduce drastically. So make the message clear and easy to understand and see decisions made more quickly.4. The brain loves storiesIf you were to look at most blog posts on the internet, you’ll realize that they employ storytelling in one way or another.It’s not one long story from beginning to end, but somewhere in the post, you’ll find a story or two. It might be short, but it’s a story all the same.This is not by accident or coincidence. Though it might be flowing naturally, it’s often intentional.One of the best times for any child is spending time with granny. Not because they can play together, but because granny will always have stories which arouse the imaginati on of the child.As an adult, you may not enjoy granny’s stories as the child does. However, stories still appeal to you more than plain facts and figures.Consider a situation where you have to learn some moral lessons. You’re given two options.The first is to watch a movie which shows the lives of real people making choices and the consequences of those choices. The other option is just reading the moral lessons as printed on a piece of paper.Which option would you take?When using stories in your marketing campaigns, do not put too much emphasis on your product. It should feature in the narrative but the main focus should be on the story. The story is what the audience will relate with.A good story will make it easy for consumers to connect the experience in the story with your product.The story should also be transformational. It should show how life becomes better so that your product can be associated with an improved life.5. Visceral emotions overrule logicThe battle between emotions and logic still rages. So far, emotion is the clear winner though logic keeps trying to overturn that win. This is very possible but only if the mind is well trained in discipline.Discipline is not easy to attain. There is much work that needs to be done. For that reason, the majority give in to their emotions quite easily.Among the many emotions, there are some which are hard-wired in the brain. It’s very difficult for these emotions not to be expressed or acted upon. These are referred to as visceral emotions.They are deep feelings which are also powerful enough to drive action, even unknowingly. Responses to these emotions can at times seem like reflex action.Three visceral feelings to think about are fear, anger and excitement.When you come up with a message targeting fear, you can bet that there will be responses. The same applies to anger and excitement. And among these, fear might as well be the most powerful.But you can’t just decide to push forth a message of fear. You will have to understand your audience first then craft your message accordingly. Having done it well, the logic part of their brain will not stop them from acting as you expect.Your message can be in the form of building a fear of losing something special. It could also take the form of creating room for excitement by promising consumers something they love.Logic will still come in somewhere, though not as the primary decision maker but secondary. The brain will just work to justify what emotions have already approved.This will be a case of buying emotionally then justifying it logically. 6. The confirmation biasWe are talking about secrets and here is one you really need to know.The confirmation bias is the theory that the brain seeks out information that agrees with the opinion it already holds.Does a customer believe your brand truly cares for the environment? If this person researched about this, he will do so to confirm it, not to prove it false.For instance, you coul d have company ABC believed to be caring for the environment. Search phrases on the internet would look like this, “How ABC cares for the environment,” “ABC’s solution for the environment” etc.What will be happening is that the researcher will be unknowingly seeking to confirm what he already believes. Very rarely will the search include phrases like, “Why you should not support ABC” or “Why ABC’s solution will fail.”This is true even in your own case as a marketer.Whenever you have what you believe is a great marketing idea, how do you handle it?If you’re like the majority, you won’t focus on finding out the possible weaknesses of your idea. You’ll instead be looking for people who will support your idea and help you implement it.Utilizing this in your marketing involves simply ensuring that you create a good first impression.Those first impressions will be hard to shake off. Once you wow them, they will only seek to know more good about you. They will eve n disregard the apparent bad which is presented about you.7. The herding effectThe word herding is used for cattle when they are in groups. While herding is for cattle, teams and groups are for people.But the term “herding” is still valid when talking about one unique human attribute.When you go shopping at a physical store, the experience is definitely different from online shopping. You can touch the product, ask another shopper what they think about it, get the opinion of the friend you tagged along etc.But what if you’re shopping online?One of the clearest ways the herding effect is seen is by understanding why customers buy a certain product. Especially a completely new product recently launched into the market.On the internet, the chief determinant is the customer review and star rating provided by other shoppers. And the online businesses know it.Take a look at some of the online businesses. They place the reviews by other customers and star ratings close to the product s. This helps the shopper easily and quickly determine whether the product is of value based on other people’s experiences.If the comments and ratings are mostly positive, the shopper will buy the product expecting it to work. If the comments and ratings are negative, he will conclude that the product won’t be helpful to him.And that’s how the decision to buy or not to will be made.8. Brains love imagesMany people started embracing internet in the early 2000s. In those days, websites were full of text as the primary mode of sharing information. Gradually, that changed to the use of images.The human brain understands things visually. And so reading text, the brain will create the visual images then use them to help you understand.This is how reading story books or novels works. The text paints a picture then the brain “digests” that. Therefore, it’s only natural that the brain will find it easier to understand visual content than text.This is because the images are alread y a semi-processed form. It’s as though the brain skips one step during processing. This makes it easier and faster for you.Images also have an effect on how we receive the information we’re presented with. The more visual the information, the more likely we are to like and embrace it. Images are simply a better way of communicating than pure text.9. Fear Of Missing Out (FOMO)One of the best examples of how the fear of missing out has been used is the “Stories” feature in Facebook and Instagram. This feature keeps a post for only 24 hours. After that it disappears.Whereas the posts which go on the timeline are always available, stories are completely gone in one day. If you want to know or see what your friend is up to, you have to check it out fast.And to help you do that, there are notifications to alert you when something is posted on “Stories.”But what’s really going on behind the scenes?It turns out that someone understood how the human brain works and used it to his advantage.The human brain is keen to help you experience all the good things in life. And just as is the case with posts in Facebook stories, many good things aren’t available at all times. So, when you come across one of them, you have to get it as soon as possible.For consumers, this is the reasoning behind purchases which were never planned for.They’re however bought because the time is just right. The products will either be out of stock shortly or the price is low for only a short time before going higher.There will always be a sense of urgency which screams “BUY NOW!!!”10. The need to reciprocateHave you ever noticed that you tend to want to be good to those who are good to you? It’s as though you feel obligated to repay them for the good they’ve done for you.If you ever felt the pressure of that feeling, worry not. There’s nothing wrong with you. That feeling is very normal.A sociologist known as Phillip Kunz tested out reciprocity and got interesting result s. He decided to send handwritten Christmas cards to 600 strangers and see what would happen.Some of the cards were just wishes while others included photos of him with his family. After some time, he started getting responses. Believe it or not, out of the 600 strangers, 200 responded to him.One of the most interesting responses was a 3-page letter from one of the strangers.The big question was, why would these people respond to a stranger?The answer was simple: they were just responding in kind. Since he had been kind enough to send them a card, they just felt that they should also send him something. And in the case of the 3-page letter, give him even more than he gave.It’s natural for the brain to urge you to do good to the person who is good to you. If you don’t, unless you’ve done your conscience some damage, you’ll be tormented by guilt.You however don’t have to invoke guilt. Just sow the seeds in kind and wait for the willing customers to show up.CONCLUSIONIgnoranc e is costly; knowledge is valuable. Acquiring knowledge results in being empowered and that helps in making better decisions.Using what you’ve learned, act quickly to make the necessary changes to your marketing strategy. The better the results you get from your marketing efforts, the more satisfaction you get.Your work will also be more fun.

Facing An Ethical Dilemma - Free Essay Example

Sample details Pages: 5 Words: 1411 Downloads: 1 Date added: 2019/05/08 Category Society Essay Level High school Tags: Ethical Dilemma Essay Did you like this example? Introduction Decision making is a common thing in life but upon facing an ethical dilemma we often find it difficult. However, we need to have a decision- making (DM) model that can act as a guideline in choosing a course of action and ultimately arriving at a solution. Having a dependable DM model is essential in acquiring a solution that helps us stick to our values and principles in regard to how we handle situations. Don’t waste time! Our writers will create an original "Facing An Ethical Dilemma" essay for you Create order The case that I have chosen to work on in this paper from the book Beyond Integrity is Case 6.3: Starbucks and Fair Coffee on pages 260-261. I will use my model to resolve the case and compare it with Dr. Buccis model in assessing the effectiveness of my model. Classical decision-making A number of classical decisionâ€Å"making model entail the outcome of an action justifying the means, however, the virtue theory is of the view that morality of a decision surpasses the duty to do what is right (Rae Wong, 2012). In this case, virtues are paramount in defining ones course of action that is coined in the ethics of character. In regard to case 6.3 that have chosen to work on, I will analyze it thoroughly and resolve it based on my model. In Case 6.3: Starbucks and Fair Trade Coffee, the overlying issue is the sale of Fair Trade Coffee in enhancing social responsibility. Given that Starbucks is a leading company and believed to be socially responsible it attracts demands to include fair trade coffee in its sales. From a social responsibility point of view, the calls to promote free trade coffee makes a lot of sense in promoting fair prices for suppliers and growers of coffee in poor countries. Also, the call for free trade coffee is hinged on the fact that it enhances sustainable and environment-friendly farming practices. However, the implementation of the call for free trade coffee presents a set of new challenges. Going on with the move may force customers to pay more for the free trade coffee by the retailers passing on the costs of the free trade coffee to the customers. If a retailer chooses to absorb the high costs that could otherwise lead to high prices, such a move will reduce the retailers profits. The stakeholders likely to be affected by the issue at hand are customers, suppliers and growers of coffee in Latin America, and the general public. For instance, if less free trade coffee is sold, poor farmers will continue to suffer in terms of low pays, however, if the call is implemented, the customers will have to pay higher prices against their readiness and willingness. The issue came about by the activist organizations mounting pressure on Starbucks to sell Fair Trade Coffee, following fair trade initiative of promoting fair prices for coffee growers and suppliers from poor countries. In this case, farmers, especially from poor countries, have a right to fair prices, but sustaining those prices is equally a challenge. Moving on with a Free Trade Coffee presents a financial challenge, where Starbucks may have to compromise its financial status through reduced profits. Altogether, striking a balance in implementing the call for Free Trade Coffee presents an ethical dilemma that may prove somehow difficult to arrive at a solution. In resolving the above ethical dilemma, my moral reasoning will be based on the virtue theory in regard to my actions being defined by my virtues (Rae Wong, 2012). Using the emotivism model I may advise Starbucks to have a considerable increase in the sale of Free Trade Coffee because my emotions towards Starbucks exploiting poor farmers would inform my morality decision. In my conviction, I think what I feel for the poor farmers is justifiable, even if in reality it may not be fully feasible. From a virtue model point of view, I may interrogate my feelings further and see the wise thing to do in resolving the ethical dilemma. I think the wise thing, in this case, is to consider outcomes of both choices and my responsibility in making a wise decision. By virtue of justice may tell me to champion for an increment of Free Trade Coffee to enhance fair prices for the poor coffee farmers, whereas, on the other hand, the virtue of justice may restrain me from advocating for more Free Trad e Coffee because customers will be charged highly. It is important to understand it is always not possible to make a decision that may please everyone but is important to make one that promotes ones virtues (Beach Connely, 2005). In this regard, I will advise Starbuck to increase the sale of Free Trade Coffee in order to enhance fair prices for the poor coffee farmers, although this may call for a small sacrifice on the part of their profits and look a little bit unjust to the customers in terms of higher prices. Dr. Buccis Model for Ethical Decision-Making (ETHIC2) The ETHIC2 model by Dr. Bucci will give me a wider perspective of the situation and possible ways of resolving it. The underpinnings of my ethical point of view are fair prices for the poor farmers and also what can be perceived as just profits for Starbucks to guarantee the increased sale of Free Trade Coffee. I believe God created us equally, and in fairness, we must not treat others unfairly in a manner seemingly exploitative, with the business supposed to reveal the glory of God by doing what is right. In the book of Colossians 3: 17, the Bible says, And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving than ks to God the Father through him. The scripture forms the foundation of my theology of business, in which business should do everything that praises God, and being fair and just, in this case, is a way of proclaiming the glory of the Lord. The principles upon which I will make choices are consideration of impact, nonmaleficence, and fairness. The standards of behavior that will guide my on-going decisions are respect of opposite opinions, and exercising compromise when necessary. In prioritizing my values, I will start with unselfishness, integrity and followed by balance. Unselfishness, in this case, entails being considerate of others needs, integrity involves doing what is just and fair, and balance on their end is enhancing equality of involved parties. The order is developed by analyzing the situation at hand in light of the principles I have chosen to guide me in making a choice. The issue at hand is: Is it ethical to expand the sale of Free Trade Coffee at the expense of increased prices for customers and reduced profits for Starbucks? The consideration of outcomes will be critical in resolving the issue. The possible consequences of emphasizing the increase in Free Trade Coffee to enhance fairness for the poor farmers will come at a disadvantage of the customers as well as Starbucks. My value of fairness will stand out in the laid out consequences by ensuring that it does not harm others. I advocate for balance as I try to push for fairness in that the action of seeking fairness for the poor fairness may result in unfair pricing for the customers. It is important to analyze different solutions and has an understanding of the resultant outcomes and their consequences (Rae Wong, 2012). In this case, I will advise Starbucks to increase the Free Trade Coffee sales to a considerable point that balances the interests of the poor farmers, the customers, and Starbucks. The company should not be overwhelmed by the push to increase the sale of Free Trade Coffee to a point of it losing its competitive advantage and ultimately losing profits, but it should strike a balance on how it pursues its decision for fairness to all involved parties. Conclusively, my model was helpful in analyzing the issue in the case and laying out the related facts such as the stakeholders affected. However, I realized that my model was inadequate in helping me think deeply compared to Dr. Buccis model. I think my values were aligned with guiding my decision. However, I realized I did not clearly defend my values in my model compared to how I did when using Dr. Buccis model. References Beach, L. Connolly, T. (2005). Psychology of Decision Making: People in Organizations, 2nd Edition. NY: SAGE Publications, Inc. Rae, Scott B. and Wong, Kenman L. (2012). Beyond Integrity, 3rd edition. Grand Rapids, MI: Zondervan.

The Story of Bakelite, the First Synthetic Plastic

Plastics are so prevalent throughout the world that we rarely give them a second thought. This heat-resistant, non-conductive, easily-molded material holds the food we eat, the liquids we drink, the toys we play with, the computers we work with, and many of the objects we buy. It’s everywhere, as prevalent as wood and metal.   Where did it come from?   Leo Baekeland and Plastic The first commercially-used synthetic plastic was Bakelite. It was invented by a successful scientist named Leo Hendrik Baekeland. Born in Ghent, Belgium, in 1863, Baekeland immigrated to the United States in 1889. His first major invention was Velox, a photographic printing paper that could be developed under artificial light. Baekeland sold the rights to Velox to George Eastman and Kodak for one million dollars in 1899.   He then started his own laboratory in Yonkers, New York, where he invented Bakelite in 1907.  Made by combining phenol, a common disinfectant, with formaldehyde, Bakelite was originally conceived of as  a synthetic substitute for the shellac used in electronic insulation. However, the strength and moldability of the substance, combined with the low cost of producing the material, made it ideal for manufacturing. In 1909, Bakelite was introduced to the general public at a chemical conference. Interest in the plastic was immediate. Bakelite was used to manufacture everything from telephone handsets and costume jewelry to bases and sockets for lights bulbs to automobile engine parts and washing machine components.   Bakelite Corp Fittingly, when Baekeland founded the Bakelite Corp, the company adopted a logo that incorporated the sign for infinity and a tag line that read The Material of a Thousand Uses. That was an understatement.   Over time, Baekeland obtained about 400 patents relating to his creation. By 1930, his company occupied a 128-acre plant in New Jersey. The material fell out of favor, however, because of adaptive issues. Bakelite was fairly brittle in its pure form. To make it more malleable and durable, it was strengthened with additives. Unfortunately, the additives dulled the hue colorized Bakelite.  When other plastics that followed were found to hold their color better, Bakelite was abandoned.   Baekeland, the man who ushered in the age of plastic, died at the age of 80 in Beacon, NY in 1944.

I’m proud to be Scottish Free Essays

Why am I proud to be Scottish? There are many different things that make me proud to be Scottish like the pride of watching the National Football Team perform at Hampden, singing the national anthem, being proud of Glasgow being chosen to host the Commonwealth Games. All of these types of things and many more contribute, not just to me but to millions over Scotland, to people being proud of their Scottish heritage and nationality. I feel very patriotic now but when I was younger I never thought I’d ever feel so passionate and ready to speak out and defend my country as I do today. We will write a custom essay sample on I’m proud to be Scottish or any similar topic only for you Order Now When people ask where I come from, I do not hesitate in telling them that I’m from Scotland as I never get embarrassed at all when confronted with those types of questions. This is the type of person I like to be and this is very evident. Why do I feel like this? Why do I all of a sudden feel proud of my nation? It all started one day my friend and I went to a Scotland v Czech Republic game in 2011 at Hampden for the first time. Before the game I never knew a thing about this â€Å"national pride† that everyone was so fond of. But approaching Hampden and seeing all of these thousands and thousands of fellow Scotland fans swarming around the stadium was what flipped the activation switch; from that moment on I was hooked. It made me feel part of something, like to be involved in something as big as this. Once in the stadium and the teams emerged the feeling of â€Å"I am Scottish† kept growing inside of me. The smell of ‘Hampden pies’, which I was later informed by a beer bellied old man to be a very deer scotch pie, that typical encounter is the sort of thing you would get only in our Scotland. The key overwhelming factor which locked in my first thoughts was when the national anthem rang out around the ground; it gave me goose bumps as I stood in unison with 52 thousand other proud Scots. The game finished 2-2 with a complete joke of a last minute goal by the opposition which virtually ended our hopes of qualification. I knew that I was changing into this type of passionate individual I could just tell it as every bad decision from that ‘referee’, or clown as we like to call him, actually was called everyone including me and my friend roared at the pitch to make sure that the ref knew that he was wrong. Now do not think that I am a football casual or a little thug who shouts abuse at people because I‘m angry because I definitely am not, what I just said may give that impression but that is just an example of what being passionate about your country can do to you. The final whistle went and even though fans booed, and people said things you couldn’t imagine about the manager and the referee, I still felt proud and that I had accomplished something of unlocking a deadlocked passion inside of me. This was one big occasion of why I started to become proud of being Scottish. Now there is a lot to be proud of about being from Scotland. Not just the things that go on or the beautiful scenery, but also the people. A lot of famous figureheads of the World are actually Scottish: Former UK Prime Minister Gordon Brown, Andy Murray the tennis player, Kenny Dalglish, Sir Alex Ferguson, Paul Di Resta, Sir Jackie Stewart and finally the greatest British Olympian Sir Chris Hoy, and much more. This proves that it is not unheard of to be proud of being Scottish. As with these legends and idols being representatives, if you will, of how good Scotland can be. Recently The Scot Andy Murray and World Number 3 won his first ever Grand Slam trophy, which would make anyone including myself proud to be Scottish and to be able to say you come from the same country as the US Open Champion or Sir Alex Ferguson is just a great feeling. Therefore this also contributes to me personally being very proud of my nation. Now one of the reasons that I did not think about until recently is the political side of Scotland, of how we are sort of separate from the UK government in some parts with devolved powers when up here we have the SNP Government etc. With Scotland having a separate government, it gives us sort of an edge of England as we get lots of things they don’t which is actually pretty good because us Scots always love to get one up on them! We get free prescriptions whereas in England they have to pay to receive the exact same stuff we get for free, Scots get University tuition for free but again in England they do not they have to pay thousands and thousands of pounds for their extended education, which from my point of view is fantastic as I plan to go to University when I leave school so I can get it for free. Finally the elderly get free healthcare in our great nation and once again down there they have to pay massive sums of money for it. This is a very positive aspect of being Scottish and makes you very proud over the rest of the UK to have all those facilities at your disposal whenever you may need them. Also with an upcoming referendum on whether Scotland should be independent from the rest of the UK, it gives you a sense of pride to know that you’ll have the chance to vote on your country’s future and take part in such a big event and possibly have the final say in Scotland’s history with which way you vote. However, being Scottish does have its downfalls believe me. Starting with the football element of NEVER having a lucky chance unfortunately and just not having the ability to make that last step towards a major tournament which does fill you with embarrassment at times. Another downfall is the weather; I can guarantee that I speak for near enough everyone in Scotland when I say, the weather is completely dreadful. We all hate Scottish weather when all we get is rain; wind and just depressing weather 363 days of the year and those occasional two days of either snow or cold son. This therefore is a big factor of Scottish people not being proud of this country with the dyer weather. Finally the stereotypes. I bet you were all waiting for me to bring this up, Scots are constantly stereotyped to be ginger haired, irn-bru addicted, kilt wearing people when that is completely out of context and so far from the actual truth. These are some of the reasons as to why some people are not proud to be Scottish but there are many more proud moments than there is moments of non-proudness for us Scots. In reflection, I am very proud to be Scottish and have no reason whatsoever not to be proud. With many people on my side I think it is fair to say that most people love Scotland even with its downfalls but that’s just what makes Scotland what it is and we would not change it for the world, well maybe the weather. I feel more patriotic about my country even more now than before. Meaning probably more people have this view aswell. How to cite I’m proud to be Scottish, Papers

Code Of Ethics For Professional Accountants â€Myassignmenthelp.Com

Question: Discuss About The Code Of Ethics For Professional Accountants? Answer: Introducation In slater and Gordon, the capital marketing expectation was met by using a different revenue recognition strategy that they had developed overtime. The use of work in progress will influence revenue recognition principles of the company. (Easton et al., n.d.) The financial situation of the companies, at least that of a good part of those that are registered in the Stock Exchange of Australia , continues being positive and contrasts, in the majority of the cases, with the behavior that they are registering their actions in the last year. The explanation for this dilemma, agreed analysts agree, is that the market has overreacted to the current external and internal situation, and that although aspects such as devaluation of the dollar, falling service prices, weak economic growth and reform tributary are passing bill on several companies of the country, the figures of their balance sheets are still in positive territory(Gibson, 2013). Slater and Gordon share price fell so badly by 50% in late 2015 There is real stability in that market If this is the case, the exchange rate swings will continue, also helped by international uncertainty: weakness of the economy, normalization of monetary policy in the Country States, lower flows of foreign capital and outflow of resources from the country. The main indicator of the Stock Exchange (ASX) and which reflects the behavior of the 20 services with the largest market capitalization shows a drop of 19.77 percent in these nine months of 2015(Robinson et al., n.d.). Undoubtedly, not all companies devaluation, the fall in the price of a company and the slowdown of the economy hits them equally. As the analysts themselves say, there are actions and sectors more defensive and resilient than others, which allows them to be in the middle of the 'downpour' without 'getting wet' so much. Phenomena such as devaluation, which already marks 28 percent so far in 2015, impact companies via costs (debts and imports), but favor others because a large p art of their income comes from abroad (sales and profit from subsidiaries). How revenue is recognized under IAS 18, revenue and the new accounting standards There is no deadline. The issuance of Financial Reporting Standard (NIF) D-1, Income from contracts with customers, by the Australian Council of Financial Information Standards foreseen in October 2015 its adoption as of January 1, 2018 and now not only are missing a few months, but its implementation requires very important changes that must be implemented since 2017 and in some cases undoubtedly underestimated (Savage et al., 2013) The NIF D-1 represents a very relevant change in Australian accounting standards, which lacked a proper guide to revenue recognition. In the absence of the specific standard, International Accounting Standard (IAS) 18 was applied, which was somewhat vague in nature and allowed a wide variety of accounting practices, often inconsistent among entities within the same industry. Along with this diversity, factors such as improved comparability and transparency led to the replacement of IAS 18 itself and the other international income recognition standards un der IFRS 15, Revenue from ordinary activities from contracts with customers, issued in 2014 and also effective from 2018(Bhimani, 2006). The basic principle that MFRS D-1 proposes is to recognize the revenue from services and services transferred to customers in exchange for the consideration to which an entity expects to be entitled to exchange such services and services. As simple and logical as all this can sound, it does have extremely complex implications. It should begin by saying that issuing an invoice or sales ticket does not necessarily mean that an entity has the right to recognize an income in the income statement. And that is the accounting practice of many companies in Australia today. Accounting treatment for revenue recognition in work in progress accounting Simple to evaluate the work in progress is that the employer writes on each invoice (and any other expense) to which work corresponds. So, while the work is not finished, all those expenses are work in progress and when it is completed and invoice leaves to form part of the stock account. I do not know if you can think of another way to value that work in progress that can The works in progress, pending to be invoiced, are valued in the same way as they are. the invoices. And of course, it should be done by those who normally execute them and invoice them (Savage et al., 2013Therefore, it is a data that must be contributed by whoever is carrying out the execution of the works. The invoices that come to the accountant, with information by work, is something else. It is executed and invoiced. It only serves the analytical accounting of executed and billed works, work by job, and if you receive this information properly. So, what is the problem really in this case. Analytical accountabi lity in the face of billing, or valuation of inventory pending invoice for executed work a) - If it is the first, the company must inform in the invoices to which it corresponds. b) - If it is the second, an information must also be given to the accountant, for part of the company, of the work executed and pending invoicing. Work by work, that is to say, fudge by fudge. Logically, if due to the importance of it, it is worthwhile to carry out this registration. Since the subsequent adjustments would have to be carried out with respect to the invoices that were being received, since a part or all, would already be counted as inventories with the corresponding registration as income. I repeat, is it worth it to works of little relevance (usually chaps, as reported) and by a builder of Slater and Gordon. It is two different issues that are being contemplated in this case. Let it be defined who counts what it really wants to accomplish. Work by job, or customer by customer, that would be the real problem. And the measurement, therefore, corresponds to the company. And not only at the end of the year (as possibly would be this case), if not, month by month. And finally, in cases of builders or businesses, the most usual, if any, is to limit themselves to the value of the existences as services (materials other than works), collected and not executed, forgetting us of the executed work pending invoicing. Why does one want to lend this value? It requires unnecessary regular adjustment adjustments that do not take it anywhere. You can do that, which certainly is, but this operation is aimed at other types of companies where it is worthwhile. They are jobs, because I do not break down (Savage et al., 2013).I only have repairs. Where do we want to go? It is not worth even placing normal services (only materials), assuming that a customer of this type, still had them at the end of the year. Come man, it is "shabby loans" that are buying as the executions, And services as a work executed pending billing, better not talk about it . It is better that we forget the subject. if not, to point it to the constructor (borrow), to see what he thinks(M, 2016). Review OF the annual financial reports of Slater and Gordon The net profit in 2014 as shown in the consolidated statement of profit or loss and other income was $68.208 million. This is profit after tax including the work in progress in two years of revenue accounting. In 2015, the statement of consolidated statement of profit or loss increases to $ 83.804 million after tax. In 2016, there was a significant drop in revenue for Slater and Gordon and is recorded as $ 49.4 million for the year ending 2016. This is due to changes in revenue recognition principles and can be explained as; Current IFRSs leave more scope for professional judgment and to some extent can be said to be more flexible when designing and implementing revenue recognition policies and practices. IFRS 15 is much more restrictive and contains more specific rules and examples than IAS 18, IAS 11 or its Interpretations, so that the application of the new requirements may lead to significant changes in the income profile and, in in some cases, in the recognition of associated costs. In addition to the major impacts of changes in the conceptual model, it should not be ruled out that entities may be affected in more detailed matters, since they are now reflected in the standard transactions and practices that previously had no guidance nor comments (Savage et al., 2013).Among the multiple impacts expected by some companies, it will have to estimate variable balances, allocate revenues under different rules and recognize those revenues on a transfer basis of control, which could be different from the current recording time. However, impacts will go beyond operations, as different companies may face the need to implement new systems, processes and controls and even how to do business. The new standard requires processes that identify the components of each transaction, as well as controls to ensure its proper registration. Such controls may require changes in the company's systems and therefore for IMEF it is important to disseminate the new standard and emphasize that companies should evaluate their effects, new needs for controls and systems and whether these changes may or may not be implemented before to start 2018 (Savage et al., 2013). One more worrying aspect is that the accounting standard requires companies to use one of two forms of financial information transition: The first option is the full retrospective method, which requires that the effect of the accounting change be disclosed in the 2017 financial statements, while in the limited retrospective method, the effec t of the change is in the financial statements for 2018. In the first case, all such changes in the methodology of registration, identification of the components of the transaction, systems, etc., should already exist and be operational from 2017. As can be seen, the implications that this new normativity entails are diverse and therefore it is transcendental to know the detail of it. At we will continue analyzing the subject and contributing to the subject (Savage et al., 2013) IFRS 15 establishes the new revenue recognition model derived from client contracts. This standard presents all applicable requirements in an integrated manner and will replace current income recognition standards, IAS 18 Income from ordinary activities and IAS 11 contracts, as well as other IFRIC related interpretations. IFRS 15- Revenue Adoption The complexity of the application of IFRS 15 and the data required for the new breakdowns, which are very detailed, may require the creation of new systems and processes, or the modification of existing ones. The impact of IFRS 15 will not therefore be restricted to a mere accounting question and presentation of financial information. The magnitude of the changes can be large in many cases.In this scenario, it must be borne in mind that it is necessary to prepare the market and train and inform analysts about the impact of the new Standard, and that it will have to consider other impacts in a broader sense, such as changes in key indicators the company's performance and other key metrics, impact on loan covenants, impact on employee compensation plans and the likelihood of compliance, impact on the payment of taxes, etc. Long-Range Implications Recognition, measurement and disclosure of revenues will be affected by the new standard. The changes impact all companies that sign contracts with their customers to offer products or services, and apply to revenue earned from all contracts with customers, regardless of the transaction or industry. Entities will need to reevaluate their sources of income to understand the magnitude of the changes (EY,2015) Recognition principle and five-step model The new framework, which focuses on contract performance obligations and the assignment of a price to those obligations, introduces a completely new five step approach to revenue recognition: This new methodology can lead to changes at the time of recognition of income. Companies will need to use professional judgment when determining the terms of the contract, including the implicit terms of the contract. It will be necessary to disclose more information in the financial statements, the notes should include qualitative and quantitative in formation on the company's contracts(EY,2015). More than a mere accounting change Revenue is embedded in most business day-to-day business processes, so a change in revenue recognition methodology has wide-ranging impacts. This is not a mere accounting change. This is a compliance problem with potentially significant business consequences; including price transparency, impact on financial statements, key performance indicators, taxes, etc. The complexity of the implementation of IFRS 15 will depend on several factors. In particular, the existence of varied, complex and long-term contracts with clients is likely to require the management of software to facilitate the necessary change in the time required (EY, 2015) Adoption of Revenue Standard- IFRS 15 Explain The fundamental principle of the model is the fulfillment of the obligations of performance before the clients. IFRS 15 structures this fundamental principle through 5 steps that are developed in a very extensive and detailed way in the standard and its Illustrative Examples. In this publication you will find a description of the most relevant aspects of the standard, and some practical comments. Before starting your reading, and to frame the context of the new model, reflections on its key impacts, which can be grouped into two broad categories: Those related to changes in the temporary imputation of income over time, which can generate substantial changes in the system of recognition of income(Savage et al., 2013. Current IFRSs leave more scope for professional judgment and to some extent can be said to be more flexible when designing and implementing revenue recognition policies and practices. IFRS 15 is much more restrictive and contains more specific rules and examples than IAS 18, IAS 11 or its Interpretations, so that the application of the new requirements may lead to significant changes in the income profile and, in in some cases, in the recognition of associated costs. In addition to the major impacts of changes in the conceptual model, it should not be ruled out that entities may be affected in more detailed matters, since they are now reflected in the standard transactions and practices that previously had no guidance nor comments. As a consequence of this greater regulation regarding the recognition of income, IFRS 15 accumulates, in some of its parts, a great academic and doctrinal content, reason why its reading and understanding can become complex APES 110 Professional Code of conduct in accounting In ethical work for accounting, professionalism should be kept and maintained as it is required under APES 110. Manipulation of accounts to suit a company is punishable under the accounting professionalism act. For slater and Gordon, the company, revenue recognition in work in progress accounting is not bad but revenue is recognized before it is earned which is wrong in accounting principles(Savage et al., 2013). The comparison of the payments resulting from the agreement offered by the debtor with the estimated dividend of a bankruptcy, considering for this the corresponding times and the estimation of the hypothetical process of good accounting. The ethical code of conduct in professional accountants is such that they try to reduce fraud and unethical behaviours that may cloud the accounting department. Mostly, code of ethics are used to ensure that people do not defraud a company and as it is they are allowed to use the principles in accounting to set out the best possible way in having good ethical values. The comparison of the payments resulting from the agreement offered by the debtor with the estimated dividend of a bankruptcy, considering for this the corresponding times and the estimation of the hypothetical process of good financial accounting.The new framework, which focuses on contract performance obligations and the assignment of a price to those obligations should also have ethical standards.However, impacts will go beyond accounting, as different companies may face the need to implement new systems, processes and controls and even how to do business. References APES 110 Code of Ethics for Professional management, available at Savage, A., Douglas, C., and Barra, R. (2013). Accounting for the Public Interest: A Revenue Recognition Dilemma. Issues in Accounting Education, Vol. 28, No. 3, pp. 691-703. (2015).The new revenue standard affects more than just revenue, available at Fyfe, M. (2016). The Undoing of Slater and Gordon, the Age, 24 June IAS 18 Revenue and IFRS 15, both are available at www.ifrs.org (alternatively, AASB118 Revenue and AASB 15 Revenue from contracts with customers, available for download atwww.aasb.gov.au) Slater and Gordon annual reports, available at operations . https://www.apesb.org.au/uploads/standards/apesb_standards/standard1.pdf https://www.ey.com https://www.slatergordon.com.au/investors/reports-and-presentations IASB Framework, available at www.ifrs.or

Who Discoverd America Essays - Viking Exploration Of North America

Who Discoverd America The Paleolithic ancestors of the native Americans are the true original inhabitants of America, but many others deserve credit as well for the discovery of the land. Among these are Leif Erickson and the Vikings of Norway, and Christopher Columbus of Spain. Without these early visitors to the land, America would not be the thriving nation it is today. Fifteen to forty thousand years ago the first settlers of America came to the land by way of the Bering Straight. Some believe the Pacific Ocean was much lower than it is now and these early migrants could have walked across a land bridge between Siberia and Alaska. Others believe they used small Kayaks or walked across an ice cap. These first settlers were the Paleolithic ancestors of the Native Americans. These Asians were nomadic hunters and found the land while following herds of animal's eastward. After the first band of settlers many more came who soon spread across what is now the United States, Canada, and Mexico. Present day archaeologists have unearthed many Paleolithic artifacts such as campsites, primitive tools and weapons of the early settlers. With the ability to carbon 14 test these artifacts, scientists were able to confirm that they were here as early as 4000 BC. Somewhere around 1000 AD, Leif Erickson discovered North America for the Vikings of Greenland. According to Icelandic sagas, Leif boarded his ship with thirty-five other men and sailed south of Greenland. Their first stop was somewhere near the present day Baffin Islands. He also visited a place, which he called Vineland, meaning wine land, where they found many grapes and made wine to take back to their homeland in Greenland. Leif and his crew spent the winter in Vineland and built a large house and a shed to protect their ship. No one knows the exact location of Vineland, but estimate it is somewhere in northern Newfoundland. Archaeologists found the ruins of an old Viking settlement in north Newfoundland around 1960 and suggested it might have been Vineland. Although some historians suggest that Leif must have traveled further south because grapes do not grow that far north. Other explorers sailed from Greenland to Vineland for fifteen more years. They might have even settled, but attacks by the Native Americans deterred them. After Leif Erickson and the Vikings came Christopher Columbus and the Spaniards. They were searching for the Spice Islands of the Indies, but mistakenly landed in the Bahamas in 1492. Christopher Columbus was an Italian who had a great plan to open up a new trade route to the Indies. His plan was to sail west and end up in Japan in less time than it would take to go by land. Columbus planned to sell his idea and get ?sponsored? for his trip. Spain took him up on his deal and gave him money and ships to make his voyage in hopes that he would bring back spices and other precious materials to Spain. Columbus set sail and headed west. He found land three months later. Believing he had found the Indies he named the inhabitants Indians. This name had stuck with the Native Americans even to the present day. Columbus made three more trips to the new land not knowing he had discovered America. He died in 1506 never knowing of his tremendous discovery. So the reason he gets all the credit is b ecause he came back to civilized England and announced his findings. The Indians did not. Although the Paleolithic ancestors of the Native Americans were the true discoverers of America, Leif Erickson and Christopher Columbus deserve some credit also. Each discovered the land for their people and added another chapter to our history. History Essays

Lord Of The Flies Essays (355 words) - English-language Films

Lord Of The Flies Essays (355 words) - English-language Films Lord Of The Flies Critique Lord of the Flies written by Willam Golding, is a 208 page novel, written in 1954. Lord of the Flies is about a group of of young english boys whos planes crashes onto a remote island. Throught the novel the boys gradually changed from civilzed english boys to to small savages that need to surive. The author used many metaphors and Imagery to describe the situations and places on the island. All the places in the island where described very well for example when Ralph first used the conch to call the other boys. The author says, Ralph pursed his lips and squurted air into the shell, which emitted a low , farting noise. That line tells the reader exactly how he blew the conch and he described how he put he is lips on it and what sound it made. He uses very descriptive words in that line and the reader feels like they are standing right next too them. the authors metaphors are also another good use of litery techinque it in the book. Willam Golding also uses alliteration in this next example. This quote is when Jck is ready to hunt the beast. He gave a wild whoop and leapt down to the pale sand. Wild whoop would be alliteration and could also be considered onomapeia. The pale sand is a metaphor beacuse it described what the sand looked like. Willam Golding used many literary techinques in this book which make the book more interesting and fun to read. Lord of the Flies by Willam Golding was very interesting and fun too read. I liked how the author described many aspects of the island and the creatures that lived on it. The book was very detalitled so i always new what was going on and it felt like I was right there because the book is so detailed. I liked reading Lord of the Flies because it was very interesting. It described so manythings that i could imagine being next to one of the characters. Lord of The Flies proved ot be a great adventure novel. I would recomened this book to anyone who likes to read adventure novels and peole who like a good ending in the book.

Recording and Analysing Information in HR Research Paper

Recording and Analysing Information in HR - Research Paper Example â€Å"HR information must include the educational history (degrees awarded), educational experiences (completion), past job experiences (post, position, and technical) or certifications and licenses† (Seta et al, 2005, p.391). The authors add that the assessors identify also has to be recorded by referring to facts and investigation strategies. Hence, it is clear that handling HR information is a highly complex process. The recording is the primary phase of HR management and this phase determines the level of efficiency of the whole system. Management theories strongly recommend that an organization must possess right employee volume so as to achieve maximum productivity levels and minimize wastage of resources. It is obvious that a firm cannot determine the potential employee volume unless it does not have deep employee information. As Becker and Gerhart (1996) point out, HR information also assists organizations to take decisions regarding recruitment, selection, training, promotion, and dismissal timely and properly. Effective recording of HR information is also necessary to perform applicant tracking, the process of mapping the entire recruiting activities of an organization. In addition to administrative benefits, the HR data aid an organization to effectively deal with labor relations planning and succession planning. Employment details and absence records are the two types organizations data collected within an organization. Both these sets of data are essential for a firm to ensure improved human resource management and thereby profitability. Employment details of a worker are necessary for an organization to evaluate his potential. Many organizations provide additional facilities to its employees including loans and other financial assistance. Majority of the firms allow such benefits to employees on the basis of their employment details.  

How sports affects the culture of different countries Essay

How sports affects the culture of different countries - Essay Example Sport forms an extensive part of the culture of any country, and can be considered as the basis for social structures within a society; that in turn is based on certain intrinsic values, needs, interests, and resources of the society. A study of the various countries and a look at their sports and culture will reveal how the different national cultures create and use sports for their own purposes, thus lending it a different form that vary from culture to culture, and country to country. This article will study the relationship that exists between sports and the national culture of a country, and how they affect each other.    How sports affects the culture of different countries 1 Introduction â€Å"Discovery of sociology can change your life. It can help you to understand the social forces you confront, the forces that constrain and free you as you go about living your life. This understanding offers a liberating potential: To gain insight into how these social forces influence your life allows you to stand somewhere apart from at least some of them, and thereby exert more creative control over your life (Henslin, 1999, 1-2). 1.1 Background history Sociology entails studying the various social structures as seen in our society, formed by the web like intricate relationships that an individual develops with other members of that particular society, and the functioning social institutions. In sociology, there are various ongoing series of social processes, which refer to the various interactive patterns that keep on recurring, during the transactions that take place between individuals and groups, at any given time. Within the context of social life and learning, the term culture may have multifarious implications. In 1952,  Clyde Kluckhohn  and Alfred Kroeber  in their research papers anthologised 164 different definitions of the word "culture" (Kroeber, and Kluckhohn, 1952).    The term culture has three basic aspects. First, culture may be viewed as an integration of various actions, knowledge and beliefs, that are based on certain figurative thoughts and learning from different social experiences. Secondly, it may be pertaining to one’s taste in the line of humanities or ‘fine arts’; and thirdly it may also refer to a set of common goals, values, attributes and practices that may distinguish a social group or an organisation or an institution. Sports sociology, while trying to establish its connections with the various cultures worldwide, generally view the theme through the third perspective. Sport sociology explores the standard deviations that are perceived within the culture of sports as seen within a society, which helps one to analyse and comprehend the integrated ‘greater values’ operating within that particular society. Thus, to understand the relationship that exists between sports and the various cultural norms observed worldwide, it is also necessary that we conduct a close study on the social framework of that country. Sport is inextricably woven into the psychology of the social fabric, as is evident from the enthusiasm that is observed during any sports mega event, like the

History of the Boogeyman

History of the Boogeyman Throughout Folklore worldwide there is a great diversity of monsters, but one seems to link them all; the Boogy Man. His stories have been passed down for generations, mainly to keep children from disobeying their parents. But this dark tale would not be forgotten easily, rather it stuck with them into their older lives. The boogeyman is a feared monster by all generations, but is so feared or prominent in todays new age, new technological era? Discover the way in which the boogy man still has his hand in the the world of fear. Origins of the Boogy Man: To understand why the Boogy Man is so fearsome and has burned his mark in the world; you must know how he came to be known. Stories around the world depict him in different ways, making it hard to track his exact origin story down. The key to recognizing a true boogeyman is through the concept of children. More famously, the taking of children; or even in some cases, devouring. In America, he is usually thought of as the scary evil that lurks beneath the bed, but in many countriesfrom Latin countries to Europe, the Caribbean and some areas of India and Asia he is a man with a sack who kidnaps disobedient children, either to keep for a while or to eat them for dinner, (Breyer 1). A common theme among all the different types of boogie men is to take bad children away. His story is varied among countries, but scholars have traced his roots the Middle English. Looking simply at the name boogy or bogey it can be traced to bogge/bugge middle english. From there it is derived from German boggle, boggle-man, (Breyer 1) This theory doesnt exactly pinpoint the origin, however it does give a rather big clue. Germany. But no story is exactly given credit as being the origin of the Boogy Man. New age Mr. Boogie: In this new day and age, the world seems to have moved beyond its more primitive nature of believing in stories and rather relying on science. Reasoning is held as the point of knowledge rather than religion and old wise tales. However, has this rid the world of the Boogie Mans hold, or has he just evolved to fit the worlds ever growing technological culture? Many would agree that he is gone, others would say differently; more that he is scarier than ever. New interpretations of The Boogeyman are everywhere, all over social media and entertainment. One field that he has dominated is film. Many movies have come out depicting a boogy man. One recent film would be Sinister and its sequel Sinister 2 directed by Scott Derrickson. In this new age telling of the Boogie Man he is seen as a tall male figure with paper white skin and black holes where his eyes and nose should be, also no mouth. The apparently a demon named Bagul to which he is also referred to by other char acters of the film as Mr.Boogie. He is the embodiment of fear. Like all the tales he is said to be after the children, and in once scene the main protagonist is speaking with a professor where they discuss the demon Bagul. Its a symbol associated with the worship of a pagan deity. A very obscure one dating back to Babylonian times named Bughuul, the Eater of Children. The crimes that youre dealing with, they all have the element of a missing child, correct? Well, Bughuul eats children. Now, the fragments of stories that have survived, they all revolve around him needing the souls of human children away from the physical world and traps them in his own nether world and consumes their soul over time. Now any worship of this deity would include a blood sacrifice or the wholesale eating of a child. Professor Jonas describing Bagul, (Derrickson) The next popular interpretation is in the very popular film A Nightmare Before Christmas written by Tim Burton and directed by Henry Selick. The antagonist of the story is a creepy bug filled creature, that is not only feared by humans but also the other halloween towns folk. In the film the children call him Mr. Oggie Boogie. The last well known film depicting a Boogy Man would be A Nightmare On Elm Street written by Wes Craven. This movie does not come right out with the Antagonist being a boogy man, however looking at the character himself he has the characteristics of one. He is an old, terrifying old man whose victims are kids. These movies are very popular movies that have scared the dickens out of many, over a wide range of generations. Like in the old days, the story of the Boogeyman was to keep children from disobeying their parents. The question is; do children still know and fear the Boogeyman? In an interview with 3 year old Josslyn Lovell, she was to describe the creature and what he does. He is tall, and scarey. With Black hair. And big Claws. And he eats little kids. she was then asked if she believed he was real. Yes. The final question she was asked was what she would do if she saw him, scream! (Josslyn). At 3 she knows and understands the Boogeyman and is scared of him just as they use to be. The other child interviewed was Madeline Wallace age 9. She was asked the same like of questions. She said the boogy man has Tall, like 8 feet! He has pointy teeth and red eyes. He gets bad kids and eats them up! (Madeline). She was also asked if she had seen the Boogeyman to which she replied, Yes Sissy! Hes scary! I ran and hid in my bed!. Maybe it was a figment of her imagination or maybe he is real. This goes to show that the Bogeyman is just as alive as ever, and still has his grasp on the world; spreading his fear and terror all over, Through out the new age he has not vanished; he has evolved into an even more terrifying being. Maybe with the worlds technology, rather than him fading away, it has actually given him a very real persona. No longer is he a story that whispers through generations. But a loud dominant figure in todays culture. Works Cited Sinister. Dir. Scott Derrickson. Perf. Ethan Hawke and Nicholas King. Koch Media, 2013. Film. Tim Burtons the Nightmare before Christmas. Dir. Henry Selick. By Caroline Thompson, Eric Leighton, Chris Sarandon, and Catherine OHara. Buena Vista Pictures Distribution, Inc, 1993. DVD. Craven, Wes. A Nightmare on Elm Street. A Nightmare on Elm Street (1984) Rotten Tomatoes. Senh Duong, 12 Mar. 2017. Web. 29 Mar. 2017. Breyer, Melissa. Where Did the Bogeyman Come from. MNN Mother Nature Network. Narrative Content Group, 24 Oct. 2012. Web. 30 Mar. 2017. Staff, Listverse. 15 Bogeymen From Around The World. Listverse. N.p., 16 June 2014. Web. 30 Mar. 2017. Madeline Wallace- Boogy Man. Telephone interview. 2 Mar. 2017. Josslyn Lovell-Boogy Man. Personal interview. 4 Mar. 2017.

Kurt Cobain Essay

Kurt Donald Cobain (February 20, 1967 – c. April 5, 1994) was an American musician and artist. He was best known as the lead singer, guitarist, and primary songwriter of the grunge band Nirvana. Cobain formed Nirvana with Krist Novoselic in Aberdeen, Washington, in 1985 and established it as part of the Seattle music scene, having its debut album Bleach released on the independent record label Sub Pop in 1989. After signing with major label DGC Records, the band found breakthrough success with â€Å"Smells Like Teen Spirit† from its second album Nevermind (1991). Following the success of Nevermind, Nirvana was labeled â€Å"the flagship band† of Generation X, and Cobain hailed as â€Å"the spokesman of a generation†.[1] Cobain, however, was often uncomfortable and frustrated, believing his message and artistic vision to have been misinterpreted by the public, with his personal issues often subject to media attention. He challenged Nirvana’s audience with its final studio album In Utero (1993). It did not match the sales figures of Nevermind but was still a critical and commercial success. During the last years of his life, Cobain struggled with heroin addiction, illness and depression. He also had difficulty coping with his fame and public image, and the professional and lifelong personal pressures surrounding himself and his wife, musician Courtney Love. On April 8, 1994, Cobain was found dead at his home in Seattle, the victim of what was officially ruled a suicide by a self-inflicted shotgun wound to the head. The circumstances of his death at age 27 have become a topic of public fascination and debate. Since their debut, Nirvana, with Cobain as a songwriter, has sold over 25 million albums in the US, and over 75 million worldwide. Cobain was inducted – along with fellow Nirvana members Krist Novoselic and Dave Grohl – into the Rock and Roll Hall of Fame in 2014, the first year in which they were eligible. Early life Kurt Donald Cobain was born on February 20, 1967, at Grays Harbor Hospital in Aberdeen, Washington,[2] to a waitress, Wendy Elizabeth (nà ©e Fradenburg) (born 1948),[3] and an automotive mechanic, Donald Leland Cobain (born 1946). His parents were married on July 31, 1965 in Coeur d’Alene, Idaho. His ancestry included Irish, English, Scottish, and German.[4][5][6] Cobain’s Irish ancestors migrated from Carrickmore, County Tyrone in the north of Ireland in 1875.[6] Researchers have found them to have been shoemakers, originally named Cobane, who came from Inishatieve, a townland within Carrickmore parish, settling in Cornwall, Ontario, Canada, and then in Washington.[7] Cobain himself believed his family came from County Cork in southern Ireland.[8] Cobain had one younger sister named Kimberly, born on April 24, 1970.[3][5] Cobain’s family had a musical background. His maternal uncle Chuck Fradenburg starred in a band called The Beachcombers, his Aunt Mari Earle played guitar and performed in bands throughout Grays Harbor County, and his great-uncle Delbert had a career as an Irish tenor, making an appearance in the 1930 film King of Jazz. Cobain was described as being a happy and excitable, while sensitive and caring child. His talent as an artist was evident from an early age. His bedroom was described as having taken on the appearance of an art studio,[2] where he would accurately draw his favorite characters  from films and cartoons such as Aquaman, the Creature from the Black Lagoon, and Disney characters like Donald Duck, Mickey Mouse, and Pluto.[9] This enthusiasm was encouraged by his grandmother Iris Cobain, who was a professional artist herself. Cobain began developing an interest in music early in his life. According to his Aunt Mari, he began singing at two years old. At age four, Cobain started playing the piano and singing, writing a song about their trip to a local park. He listened to artists like the Ramones[10] and Electric Light Orchestra[11] and would sing songs like Arlo Guthrie’s â€Å"Motorcycle Song,† The Beatles’ â€Å"Hey Jude†, Terry Jacks’ â€Å"Seasons in the Sun† and the theme song to The Monkees television show at a young age.[12] When Cobain was seven years old, his parents divorced.[13] Later in his life, he said the divorce had a profound effect on his life. His mother noted that his personality changed dramatically; Cobain became defiant and withdrawn.[14] In a 1993 interview, he elaborated: â€Å"I remember feeling ashamed, for some reason. I was ashamed of my parents. I couldn’t face some of my friends at school anymore, because I desperately wanted to have the classic, you know, typical family. Mother, father. I wanted that security, so I resented my parents for quite a few years because of that.†[15] Cobain’s parents both found new partners after the divorce. His father had promised not to remarry; however, after meeting Jenny Westeby, he did, to Kurt’s dismay.[16] Kurt, his father, Westeby, and her two children Mindy and James, moved into a new household together. Cobain liked Westeby at first, who gave him the maternal attention he desired.[16][17] In January 1979, Westeby gave birth to a boy, Chad Cobain.[16] This new family, which Cobain insisted was not his real one, was in stark contrast to the attention Cobain was used to receiving as an only boy; he soon began to express resentment toward his stepmother.[16][17] Kurt’s mother began dating a man who was abusive. Cobain witnessed the domestic violence inflicted upon her, with one incident resulting in her being hospitalized with a broken arm.[17][18] Wendy steadfastly refused to press charges, remaining completely committed  to the relationship.[18] Kurt behaved insolently toward adults. He began bullying another boy at school. These behaviors eventually caused his father and Westeby to take him to a therapist, who concluded that Kurt would benefit in a single family environment.[18] Both sides of the family attempted to bring his parents back together, but to no avail. On June 28, 1979, Cobain’s mother granted full custody of Kurt to his father.[19] Cobain’s teenage rebellion quickly became overwhelming for his father, who placed Kurt in the care of family and friends. While living with the born-again Christian family of his friend Jesse Reed, Cobain became a devout Christian and regularly attended church services. Cobain later renounced Christianity, engaging in what would be described as â€Å"anti-God† rants. The song â€Å"Lithium† is about his experience while living with the Reed family. Religion would remain an important part of Cobain’s personal life and beliefs, as he often used Christian imagery in his work and maintained a constant interest in Jainism and Buddhist philosophy. The band name Nirvana was taken from the Buddhist concept, which Cobain described as â€Å"freedom from pain, suffering and the external world,† which paralleled with the punk rock ethic and ideology. Cobain would regard himself as both a Buddhist and a Jain during different points of his life, educating himself about the philosophies through various sources, including through watching late night television documentaries on both subjects.[20][21][22] Although not interested in sports, Kurt was enrolled in a junior high school wrestling team at the insistence of his father. Kurt was a skilled wrestler, yet despised the experience. Because of the ridicule he endured from his teammates and coach, he allowed himself to be pinned, in an attempt to sadden his father. Later, his father enlisted him in a Little League Baseball team, where Cobain would intentionally strike out to avoid playing on the team.[23] Cobain befriended a homosexual student at school, and suffered bullying from heterosexual students who concluded that Cobain was gay. In an interview he  said that he liked having the identity of being gay because he did not like people and when they thought he was gay they left him alone. Kurt stated, â€Å"I started being really proud of the fact that I was gay even though I wasn’t†. His friend tried to kiss him and Kurt backed away and told his friend he was not gay but would still be friends with him. In a 1993 interview with The Advocate, Cobain claimed that he was â€Å"gay in spirit† and â€Å"probably could be bisexual.† He also stated that he used to spray paint â€Å"God Is Gay† on pickup trucks in the Aberdeen area. Aberdeen police records show that Cobain was arrested for spray painting the phrase â€Å"Ain’t got no how watchamacallit† on other vehicles.[24] One of his personal journals states, â€Å"I am not gay, althou gh I wish I were, just to piss off homophobes.†[25] Cobain enjoyed creating works of art. He would often draw during school classes, including objects associated with human anatomy. When given a caricature assignment for an art course, Cobain drew a posing Michael Jackson. When his art teacher told him the caricature would be inappropriate to be displayed in a school hallway, Cobain drew an unflattering sketch of then-President Ronald Reagan.[26] As attested to by several of Cobain’s classmates and family members, the first concert he attended was Sammy Hagar and Quarterflash at the Seattle Center Coliseum in 1983.[2][27] Cobain, however, claimed that the first concert he attended was the Melvins; he wrote prolifically in his Journals of the experience.[28] As a teenager living in Montesano, Cobain eventually found escape through the thriving Pacific Northwest punk scene, going to punk rock shows in Seattle. Cobain soon began frequenting the practice space of fellow Montesano musicians the Melvins. During his second year in high school, Cobain began living with his mother in Aberdeen. Two weeks prior to graduation, he dropped out of Aberdeen High School upon realizing he did not have enough credits to graduate. His mother gave him a choice: find employment or leave. After one week, Cobain found his clothes and other belongings packed away in boxes.[29] Feeling banished from his own mother’s home, Cobain stayed with friends, occasionally sneaking back into his mother’s basement.[30] Cobain also claimed during  periods of homelessness to have lived under a bridge over the Wishkah River,[30] an experience that inspired the Nevermind track â€Å"Something in the Way†. However, Nirvana bassist Krist Novoselic said, â€Å"He hung out there, but you couldn’t live on those muddy banks, with the tides coming up and down. That was his own revisionism.†[31] In late 1986 Cobain moved into an apartment, paying his rent by working at â€Å"The Polynesian Resort†, a Polynesian coastal resort approximately 20 miles (32 km) north of Aberdeen.[32] During this period, he was traveling frequently to Olympia, Washington to go to rock concerts.[33] During his visits to Olympia, Cobain formed a relationship with Tracy Marander. The couple had a close relationship, but one that was often strained with financial difficulties and Cobain’s absence when touring. Marander supported the couple by working at the cafeteria of the Seattle–Tacoma International Airport, often stealing food. Cobain spent most of his time sleeping into the late evening, watching television and concentrating on art projects. Marander’s insistence that he get a job caused arguments that influenced Cobain to write â€Å"About a Girl†, which was featured on the Nirvana album Bleach. Marander is credited with having taken the cover photo for the alb um. Marander was not aware that â€Å"About a Girl† was written about her until years after Cobain’s death.[34][35][36][37][38][39] Soon after Marander separated from him, Cobain began dating Tobi Vail, an influential DIY punk zinester of the riot grrrl band Bikini Kill. After meeting Vail, Cobain vomited as he was so completely overwhelmed with anxiety regarding his infatuation with her. This event would inspire the lyric: â€Å"Love you so much it makes me sick,† which would appear in the song â€Å"Aneurysm†.[40] While Cobain would regard Vail as his female counterpart, his relationship with her waned. Cobain desired the maternal comfort of a traditional relationship, which Vail regarded as sexist within a countercultural punk rock community. Those who dated Vail would be described by her friend Alice Wheeler as â€Å"fashion accessories.†[39] Kurt and Tobi spent most of their time together as a couple discussing political and philosophical issues. In 1990 they collaborated on a musical project called â€Å"Bathtub Is Real†, in which both Vail and Cobain sang, played guitar and  d rums. They recorded their songs on a four-track tape machine that belonged to Vail’s father. In Everett True’s 2009 book â€Å"Nirvana: The Biography†[41] Vail is quoted as saying â€Å"(Kurt) would play the songs he was writing, I would play the songs I was writing and we’d record them on my dad’s four-track. Sometimes I’d sing on the songs he was writing and play drums on them†¦.. He was really into the fact that I was creative and into music. I don’t think he’d ever played music with a girl before. He was super-inspiring and fun to play with.† Slim Moon described their sound as â€Å"†¦ like the minimal quiet pop songs that Olympia is known for. Both of them sang; it was really good.†[42] Cobain’s relationship with Vail would inspire the lyrical content of many of the songs on Nevermind. Once, while discussing anarchism and punk rock with friend Kathleen Hanna, Hanna spray-painted â€Å"Kurt Smells Like Teen Spirit† on Kurt’s apartment wall. Teen Spirit was the name of a deodorant Vail wore; Hanna joked that Cobain smelled like it. Cobain, unaware of this, initially interpreted the slogan as having a revolutionary meaning. The slogan inspired the title to the song â€Å"Smells Like Teen Spirit†.

CSR – Fast Food Industry

Since the late 1960's and early 1970's, the term â€Å"corporate social responsibility† has come into common. The concept of CSR has attracted considerable attention in recent years. However, CSR may have confused many corporations whether CSR brings benefits to the corporations, whether it is worthwhile to contribute organizational resources to CSR. Different studies have brought different answers to those questions. In the following paragraphs, we will briefly discuss whether CSR are necessary and the effectiveness of CSR. As the competitors have started showing they are socially responsible, it becomes necessary for a fast food corporation to consider the need and importance of CSR if it wants to stay at an advantaged position in the fast food industry. As consumers have more choices due to globalization and consider more today, it may be necessary for a corporation to show it is socially responsible to attract consumers. According to Scalet and Kelly (2010), people are demanding CSR, the market incentives are following consumer preferences for CSR activities and the market is producing it. In related to the fast food industry, Schroder and McEachern(2005) ‘s research suggests that â€Å"Most respondents favoured an involvement of global fast-food companies in CSR, whether in the context of providing healthy choices, assuring animal welfare or the sponsoring of community activities. They also suggest that fast-food retailers for example McDonald’s and KFC should emphasize on customer health, food quality and CSR activities in order to maintain and have new customers. On the other hand, some studies argue CSR may not be helpful in developing corporations’ brand and gaining advantages. Nicola (2007) describes â€Å"awareness of CR policies is low† and â€Å"consumers do not act on their beliefs about CR – they will continue to buy brands they know to be irresponsible. Product quality and consumer fairness are more important than CSR in consumers’ mind, most consumers agree corporations should have CSR, but only one-third of them consider CSR when shopping and not more than 4% would really not purchase a product due to the corporation's ethical policy (Peter 2007). John (2006) mentions Milton Friedman, the famous economist, has said â€Å"few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible†. Corporation should not have conscience like a human being as a corporation's nature is to maximize returns to its shareholder without breaching the law. These perspectives supporting the need of CSR show the consumers today choose our products not only depending on the quality of our products and service, but also depending on our contribution to CSR activities. As the whole market is producing it, a corporation has to fulfill the consumer demand of CSR in order to remain competitive. However, it assumes consumers are rational and act like what they think about CSR. In fact, consumers are not always rational and their consuming behavior may not consist with their thought. At the same time, there are some other perspectives showing the corporation contribution to CSR may be useless in gaining advantages. It strongly states that consumers focus much more on the product quality and consumer fairness, rather than CSR. Even the consumers know the corporation is irresponsible, they would still buy its products. It makes CSR seems to be less important than what scholars have described. However, CSR not gaining advantages to the corporation doesn’t mean not gaining advantages to the society. As a responsible corporation, it should have a conscience to keep on committing itself to CSR activities. These perspectives focus too much on what a corporation can gain from a society, but not on what a corporation can give to the society. Only obeying to the law is not enough for a responsible corporation. In conclusion, different perspectives may have certain strengths as well as weaknesses in their arguments. These perspectives supporting CSR provide a clear picture of the necessity of CSR by showing the consumers’ demand for CSR activities and indicating fast food corporations should have more CSR activities to maintain their competitiveness. However, it ignores the fact that consumers are not always rational and they may behave differ from what they think. Those perspectives questioning the effectiveness of CSR place a strong emphasis on that fact that CSR is not consumers' priority and the role of a corporation is to maximum profits. However, it focuses too much on the benefits of the corporation rather than the benefits of the society as it puts the role of corporations in a too utilitarian position. On the whole, although we understand much about CSR through the process of analyzing different claims, it is still hard to have a clear conclusion on those perspectives as obvious contradictory findings do exist and it may need a further research.