Elie Wiesel Essay - 2384 Words

Elie Wiesel The book Night opens in the town of Signet where Elie Wiesel, the author , was born . He lived his child hood in the Signet, Transylvania . He had three sisters Hilda, Bea, and Tzipora. His father was an honored member of the Jewish community. He was a cultured man concerned about his community yet, he was not an emotional man. His parents were owners of a shop and his two oldest sisters worked for his parents. Elie was a school boy and interested in studying the Zohar â€Å"the cabbalistic books, the secrets of Jewish mysticism†(Wiesel 3). His teacher was a foreigner, Moshe the Beadle, a â€Å"poor barefoot of Signet†(Wiesel 3). He was Elies teacher until he was forced to leave Signet by the Hungarians because he was a foreign Jew.†¦show more content†¦People tried to live as normal and felt they would remain in the ghetto until the end of the war. However this would not be the case. Elies father brought news to his family that they would be deported and the ghetto was to be destroyed. They did not know where they were going , only that they would be leaving in the morning and could only take a few personal belongings. Fortunately for the Wiesel family their journey was postponed for a couple of days. When they heard the words â€Å"All Jews outside!†( Wiesel 16) they knew it was time to leave everything behind. The beginning of their journey was short. they stopped in another ghetto where they stayed for two days until their journey would begin once again. After another stop they were then put on cattle wagons filled with eighty people to a car. It was uncomfortable, there was barely any air, there was nothing to drink or eat, it was hot, and people had to take turns sitting down. When they arrived in the town of Kaschau they heard the words â€Å"From this moment you come under the authority of the German army†(Wiesel 21). At this point they knew they were never going home. They traveled some more and soon they would arrive at Birkenau the reception center of Auschwitz. When they arrived they could see flames and â€Å"smell burning flesh† (Wiesel 26). People were being separated â€Å" Men to the left! Women to the right!†(Wiesel 27). This was when Elie and his father were separated from his mother and sisters. It wouldShow MoreRelatedElie Wiesel Reflection867 Words   |  4 Pagesan American tank standing at the entrance of the gates. This young boy was Elie Wiesel, a survivor of the gruesome events that occurred in concentration camps during WWII. Elie shares a chilling memoir about his experience in his book Night. Throughout the novel, Elie and other Jewish inmates constantly used their families as their primary motive to overcome hardships even while being challenged by tough circumstances. Elie mentions several times throughout the novel that he overcame trials by havingRead MoreThe Holocaust By Elie Wiesel1107 Words   |  5 PagesThesis Statement: The hardships that Elie Wiesel faced in the concentration camps lead him to lose faith, until after when realizing it was crucial to keep faith in God despite the horrendous events of the Holocaust. What God would let his people be burned, suffocated to death, separated from their families, and starved toRead MoreNight by Elie Wiesel646 Words   |  3 PagesTen years after WWII, Elie Wiesel’s novel Night was published in 1955. Night describes â€Å"his memories of life inside four different Nazi death camps,† as he was one of the few Jews to survive the Holocaust during WWII (Sanderson). Wiesel’s autobiographical novel makes him â€Å"the best-known contemporary Holocaust writer and novelist,† and reveals the impact of the concentration camps on humanity and for the individual (Sibelman).As a negative Bildungsroman, Night depicts â€Å"a coming of age story in whichRead MoreNight, By Elie Wiesel1083 Words   |  5 Pagesthe last Jewish survivors are passing away from old age, the importance of Holocaust related documentation is going to be imperative in teaching the next generations about the monstrosities that went on during this time. In the 196 0 novel, Night, Elie Wiesel utilizes several literary devices, including the symbology of nighttime, motif of religious practices, and theme of father-son relationships, in order to emphasize the atrocities of the Holocaust specifically for Jews. Wiesel’s first hand experienceRead MoreNight, By Elie Wiesel Essay1276 Words   |  6 Pagesfirst-hand account of life for Elie Wiesel as a young Jewish teenage boy living in Hungary and eventually sent to Auschwitz with his family. The moment his family exits the cattle car the horror of Auschwitz sets in. His mother and sisters become separated from him and his father immediately, their fate sealed. Elie stays with his father and right away a stranger is giving them tips on how to survive and stay together. Immediately told to lie about their ages, making Elie a little older, and his fatherRead MoreNight, By Elie Wiesel1372 Words   |  6 Pageselse† (Wiesel ix). Years after he was liberated from the concentration camp at Buchenwald, Elie Wiesel wrote Night as a memoir of his life and experiences during the Holocaust, while a prisoner in the Nazi concentration camps at Auschwitz and Buchenwald. Scholars often refer to the Holocaust as the â€Å"anti-world†. This anti-world is an inverted world governed by absurdity. The roles of those living in the anti-world are reversed and previous values and morals are no longer important. Elie Wiesel portraysRead MoreNight, By Elie Wiesel1476 Words   |  6 PagesIn Night, by Elie Wiesel, one man tells his story of how he survived his terrible experience during the Holocaust. Wiesel takes you on a journey through his â€Å"night† of the Holocaust, and how he survived the world’s deadliest place, Auschwitz-Birkenau. Elie Wiesel will captivate you on his earth shattering journey through his endless night. Elie Wiesel’s book Night forces you to open your eyes to the real world by using; irony, diction, and repetition to prove that man does have the capability toRead MoreNight, By Elie Wiesel1087 Words   |  5 PagesNight by Elie Wiesel The aim of this book review is to analyze Night, the autobiographical account of Elie Wiesel’s horrifying experiences in the German concentration camps. Wiesel recounted a traumatic time in his life with the goal of never allowing people to forget the tragedy others had to suffer through. A key theme introduced in Night is that these devastating experiences shifted the victim s view of life. By providing a summary, critique, and the credentials of the author Elie Wiesel, this overviewRead MoreThe Night By Elie Wiesel1636 Words   |  7 PagesElie Wiesel s Night chronicles his experience surviving in a concentration camp. He, along with every other Jew in his town, and many more throughout Europe, were sent to concentration camps for no fault of their own. Hitler, the fascist dictator of Germany and most of Europe, hated them because of their religion. He considered them a separate, inferior race and created the concentration camps to kill them all. Elie lost his mother, littl e sister, father, and nearly everyone he knew to these factoriesRead MoreThe Night By Elie Wiesel996 Words   |  4 Pagesunderstand how deeply literal and symbolic the book entitled Night by Elie Wiesel is. The novel brings light to the reader about what the Jews faced while in the fire, hell and night; nonetheless, the author portrays each and every day during this year as a night in hell of conflagration. Were this conflagration to be extinguished one day, nothing would be left in the sky but extinct stars and unseeing eyes. (Wiesel 20). When Wiesel arrived at the camp he counted the longest dreadful ten steps of his

Taran And Ero An Excellent Shot With A Bow And Arrow

During their southward travels to Camelot, Taran and Ero acted as father and son, they hunted, and Taran discovered his father – it still seemed strange to refer to Ero as â€Å"father† in his mind – was an excellent shot with a bow and arrow. Taran was a decent shot, too, though Kahl never was. Taran caught himself constantly watching Ero for clues about Taran’s own history and development. Ero had a quirk where he often opened and closed his jaw to loosen it, and Taran had always done the same. But beyond those quirks, it was Ero’s temperament that Taran felt matched his own so closely. Ero was reserved, though humorous around those whom he knew, often shy, and held strong beliefs about the equality and justice. The two were more alike than Taran had ever dreamed. What would have been otherwise a long anadromous trip in biting cold, Taran found himself happier than ever. Every morning he woke, the day seemed full of new possibilities. He was no longer anchored by Kahl’s legacy. He had a father and a betrothed who loved him. This was the happiest he had ever been. Even so, he missed Veerah terribly, but picturing her kisses and erotic touches as he rode soothes the ache. He would be back in her arms and bed soon enough. Meanwhile, he would treasure this time with Ero, as it was unlikely they could ever act as father and son again. They were closing in on the end of a fortnight of travel, and Camelot was a mere two-days’ ride now. They would arrive early for the wedding and

Management and Sm free essay sample

Answer : yes its will get long time strategy and its will be from 1 year up 3 year maybe its be long time strategy until the clear and understand about the policy and situation of this SM (mamp;M) believe in determinism, that is, the choices they make are determined by their internal and external environments, are proactive, shape ideas, and change the way people think about what is desirable, possible, and necessary more willing to invest in innovation, human capital, and creating and maintaining an effective culture to ensure long-term viability focus on tacit knowledge and develop strategies as communal forms of tacit knowledge that promote enactment of a vision, see themselves as conservators and regulators of existing order; sense of who they are depends on their role in organization Note :Recent reports indicate the continued preference of Ramalingam Rajus style of management by the old employees of Satyam and the fact that such employees feel that they are being managed by out siders. We will write a custom essay sample on Management and Sm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is also rumored that it is these employees who are now trying to switch their jobs. Of course, the SM management is doing its best to win over such employees and is taking pro-active steps to dissipate such rumors. 2. What HR strategy would you recommend for SM to inculcate a sense of belongingness, loyalty and improved performance of its employees? Answer: * The Sm its very important role is playing for the improve of loyalty of employees and performance of employees, * The SM its master the competence of sm ,which discuses methodologies of tolerating and managing stress one needs to climb which are stress tolerance and impulse controls ,respectively . Focus on corporate strategy, and try to pinpoint at least three goals of the strategy as stated by upper-level management. Create human resource performance indicators that are closely tied to the strategy objectives for the organization. Focus on both short- and long-term strategy objectives. For instance, suppose if its has SM . Theres a strong link between experience and education in terms of employee performance , Figure out how management measures strategy implementation. Connect the human resource performance goals to managements measurement. The sales staff or the employees that interface directly with customers are usually the easiest to measure in terms of performance. This may be an ideal group to measure. Track the connection between strategic management goals and human resource performance goals, and try to identify trends in human resource actions/strategy and the overall corporate strategy. It is important to be able to link the connection using the same measurement criteria as management to improve the SM . short-term performance of a business and its underlying health—that is, involved in situations and contexts characteristic of day-to-day activities, its ability to sustain and improve performance year after year after year. They also may need to manage their companies differently. view work as an enabling process involving some combination of ideas and people interacting to establish strategies

Night By Elie Wiesel Essays (1166 words) - Satmar,

Night By Elie Wiesel The book Night was written by Elie Wiesel it is also about a true story he was just a child when it all happened. The book starts off as a little boy that is 12 years old his name is Eliezer he and is three other siblings Hilda the oldest girl then Bea and the baby of the family Tzipora all lived with there mother and father they were a small little Jewish family. Elie's family owned a little shop but only Hilda and Bea could help and Elie had to stay in school. Elie wanted to learn the perilous world of mysticism, which is a form of the Jewish religion that only one can study at the age of thirty. Elie's father was not up to discuss the matter much cause the answer that Elie received was not the one he wanted to hear. So Elie found a man named Moshe the Beadle he was a kind, funny and poor normally the people in Sighet would hate poor people that lived on the streets but Moshe was different he was kind and caused no harm. When Elie told Moshe that he wanted to learn about mysticism Moshe looked very surprised that a 12 year old would want an old poor man that sits an a synagogue all day and prays to teach him the mysteries of the mysticism. Moshe started teaching Elie everyday but one day the Hungarian police started cramming all the Jews in Sighet into little cattle car on a train. Every one that was inside was safe but if you were in the street you were taken. The very next day when Elie went to the synagogue to meet Moshe he was not there he had been taken. Elie wept and told his father what had happened to Moshe but it was like telling on him self for going behind his father's back and learning mysticism. In 1942 Moshe escaped death and came back to Sighet and was trying to tell every one what had happened to him but nobody listened not one single person of the town of Sighet would even hear him out. When he came to Elie's house Elie's father Chlomo told Moshe he was not welcome there any longer. The next day Elie went looking for Moshe to find out what happened to him. Elie found Moshe weeping in the synagogue. Moshe told Elie that all the Jews in Sighet were going to die and he himself almost died he said that the Germans would throw little babies in the air and let the gunners have target practice that they would make the prisoners dig giant holes then take off there clothes and line up on the edge of the hole. They would one by one shoot people and they would fall into the hole there was a man he said that was begging to be killed before his three sons. The only way that Moshe stayed alive is that he was shot in the leg and fell in the hole and was mistaken for dead. He said there where three other people that were not dead yet and a lady that that was trapped under dead bodies including her baby. This was in 1942 now its 1943 and Elie's mom is looking for a nice young man to marry her daughter Hilda. It was then quite in the town of Sighet until 1944 they heard over the radio that Hitler's army wasn't going to be able to come in to the town of Sighet and hurt any more people because the Russian's front line was moving in. Then the town of Sighet believed the radio and didn't think that they were in danger of be EXTERMINATED. All of a sudden all of these troops start coming in the town and nobody thinks to much of it. Until all the Jews where told that they were to give all there items of any value to the Hungarian police then they told them that they were not able to leave the house after 6:00p.m. Moshe came to Elie's house and told Elie's dad that he told him what would happen and nobody listened to him. Then he ran off in to the dark street. The Jews were made to yellow stars on there shirts. Then came the Ghettos there were two ghettos a big one and a smaller one the lager one was 4streets long and 4streets wide but

5 Subject-Verb Disagreements

5 Subject-Verb Disagreements 5 Subject-Verb Disagreements 5 Subject-Verb Disagreements By Mark Nichol When crafting sentences, writers must take care to check that verbs are inflected to correspond with the subject- the word or phrase the verb pertains to- which is not necessarily the most adjacent noun. The following sentences, each discussed and revised beneath the examples, demonstrate the various pitfalls one can encounter with this issue. 1. Demonstrating effective continuous-monitoring programs have also helped leading institutions meet heightened regulatory expectations. The verb following programs pertains not to that word but to demonstrating- it is the act of demonstrating, not the programs, that has provided the assistance referred to here, so has is the correct form of the verb: â€Å"Demonstrating effective continuous-monitoring programs has also helped leading institutions meet heightened regulatory expectations.† 2. Nearly one in three organizations spend less than one million dollars annually on compliance with the regulation. In sentences such as this in which a phrase refers to a proportion of a whole in which the proportion is one, the verb should be singular: â€Å"Nearly one in three organizations spends less than one million dollars annually on compliance with the regulation.† 3. Implementing simplistic solutions based on symptomatic causes, or a single cause when there are multiple interacting causes, are highly likely to end in failure and disappointment. When two choices are presented as alternatives rather than as a combination, with or rather than and linking them, a singular verb is appropriate because it applies only to the first option: â€Å"Implementing simplistic solutions based on symptomatic causes, or a single cause when there are multiple interacting causes, is highly likely to end in failure and disappointment.† 4. The patchwork of federal and state regulations have left firms with great uncertainty about how to comply. The verb applies to the subject patchwork, not to the phrase modifying the subject, so has, not have, is correct: â€Å"The patchwork of federal and state regulations has left firms with great uncertainty about how to comply.† 5. I feel that each of these skills are crucial for this job. The subject of this sentence is each, not skills, so the associated verb must be singular: â€Å"I feel that each of these skills is crucial for this job.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Types of RhymeCapitalization Rules for the Names of GamesEbook, eBook, ebook or e-book?

Collins Last Name Meaning and Origin

Collins Last Name Meaning and Origin The Collins  surname has a number of different possible origins: In England, the name may have originated as a double diminutive of Nicholas, or as a patronymic surname meaning son of Colin, a short form of Nicholas. The given name Nicholas means victory of the people, from the  Greek ÃŽ ½ÃŽ ¹ÃŽ ºÃŽ · (nike), meaning victory and ÃŽ »ÃŽ ±ÃŽ ¿Ãâ€š (laos), meaning people.In Ireland, a name derived from cuilein, meaning darling, a term of endearment applied to young animals.  The medieval Gaelic surname was Ua Cuilà ©in, most often seen today as  Ãƒâ€œ Coilein.As a Welsh surname, Collins may derive from collen, signifying a hazel grove.The French name  Colline, meaning hill, is another possible origin of the Collins surname. Collins is the 52nd most popular surname in the United States, the 57th most common English surname, and the 30th most common surname in Ireland. Alternate Surname Spellings:  Collin, Colling, Collings, Coling, Collen, Collens, Collis, Coliss, Coleson Where Do People With the Collins Surname Live? People with the Collins surname are most prevalent in Ireland, especially the southwestern counties of Cork, Limerick, and Clare, according to WorldNames Public Profiler. The name is also extremely common in Newfoundland and Labrador, Canada. Forebears surname distribution data has the name pegged as very common in Ireland, Liberia, Australia, the United States, and England. Within Ireland, Collins ranks as the 9th most popular surname in County Cork, 11th in Limerick and 13th in Clare. Famous People With the Last Name Collins Phil Collins - English singer, songwriter and musician.Michael Collins - American astronaut, part of the Apollo 11 mission that first landed on the moon.Michael Collins -  The hero of the Irish struggle for independence.Patricia Hill Collins - American feminist sociologist (Collins is her married name).Marva Collins - American educator and civil rights activist (Collins is her married name).Joan Collins  - English actress, best known for her role in the television drama,  Dynasty.Suzanne Collins  - Author of the popular book trilogy,  The Hunger Games.Anthony Collins - English philosopher.Arthur Collins - English genealogist and historian. Genealogy Resources for the Surname Collins Over 320 group members belong to the Collins DNA surname project, working together to combine DNA testing with traditional genealogy research to sort out Collins ancestral lines. Includes individuals with Collins, Collings, and similar surname variants. Contrary to what you may hear, there is no such thing as a Collins family crest or coat of arms for the Collins surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   Check out the Collins family genealogy forum at Genealogy.com, the popular genealogy forum for the Collins surname to find others who might be researching your ancestors, or use it post your own Collins query. Use FamilySearch.org to access over 8 million free historical records and lineage-linked family trees posted for the Collins surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints.RootsWeb hosts several free mailing lists for researchers of the Collins surname. You can also browse or search the list archives to explore over a decade of postings for the Collins surname. Explore DistantCousin.com, which hosts free databases and genealogy links for the last name Collins. The Collins page at GenealogyToday.com allows you to browse family trees and links to genealogical and historical records for individuals with the last name Collins around the world. References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Bergenfield, NJ: Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia.  Bergenfield, NJ:  Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. New York: Oxford University Press, 2003. Hoffman, William F. Polish Surnames: Origins and Meanings.  Chicago:  Polish Genealogical Society, 1993. Rymut, Kazimierz. Nazwiska Polakow.  Wroclaw: Zaklad Narodowy im. Ossolinskich - Wydawnictwo, 1991. Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997.

Foreign aid Essay Example | Topics and Well Written Essays - 250 words

Foreign aid - Essay Example These countries constantly rely on the good will of the developed countries for their survival. Randel & German (2013) say that multilateral aid is the aid offered by other organizations such as financial institutions, associations and agencies to needy countries. Third world countries have been seen to acquire a lot of multi-lateral aid from institutions such as World Bank, IMF, amongst others. From the chart, the aid, the need for aid rises by the day. In Africa, the forms of Foreign in Aid range from loan assistance, emergency relief assistance such as drought, health assistance, food, water, technological assistance However, the status of Africa is worsening. Africa comprises of the Heavily Indebted Poor Countries (HIPC). This relates to issues such as poor governance from their leaders despite the richness of the same in terms of resources and minerals. Knack & Brautigam (2004) say that Africa lacks the rule of law, corruption prevails; thus, poor accountability. Foreign Assistance will no doubt not save Africa’s situation. The poverty rates still persist despite the constant aid. Ayodele et al (2005) are wary of the fact that despite the set MDGs, development for Africa has a long way to go. Conclusively, foreign generally leads to slow growth as seen in the case of Africa. Evidently inflation rates are high in Africa despite the constant foreign

Existence vs Essence Essay Example | Topics and Well Written Essays - 750 words

Existence vs Essence - Essay Example This is simply not true, and can be easily asserted by the fact that individuals can sit through the exact same traumatic event (for instance, a bank robbery) and come out of the experience with several varying stories—therefore, there cannot be a single definition. Likewise, I do not agree with the concept presented by environmentalism. Environmentalism suggests that the environment itself around an individual determines existence, which, to me, also cannot be true. Again, relativism proves this point invalid, because people again often can be a part of the same environment, or situation, and come out of the issues with a totally different story. Therefore, the concept of existentialism and existence will be examined here, with a focus on Sartre’s views. Relativism was mentioned above, and relativism seems to be a fact in existentialism. It helps to prove that we have a pre-given essence. However, existentialism does not argue that relativism is easy to understand. Thi s will lead us to his next assumption that it is psychologically distressing to affirm the value of an action which cannot be universalized. Sartre feels that that a concept should be universalized, or in other words, should be applicable to different people in a society having different point of views in their life. One of the reasons why I agree with the existentialist concept of existence is the fact that it allows room for relativism. It does not display relativism as necessarily a good thing, or an easy thing to understand. It does, however, admit to its existence and its profound impact on individuals (Guignon and Pereboom 35). Therefore, it admits and promotes the concept â€Å"essence of existence.† In universalizing certain actions, we should take into consideration existentialist claims about the existence of different beliefs, meaning many people are trying to relate themselves in the way that their society identifies them. Generally, society has a certain percepti on of an individual based on occupation, looks, or otherwise. People want to act and present themselves within this framework, but aren’t often able to do so. The inability to function within this framework can cause a dissociative type of feeling, but the importance of this feeling within our discussion here is the fact that this feeling helps to prove the fact that the person exists. If the person did not exist, then no feeling would be present. Again, we see that there is a pre-given essence to existence. Thus, the unsettling feelings present in existentialism help us prove the essence of existence o for individuals, in several instances. The concept of facticity also comes into play when speaking of the essence of existence, and the concept of a pre-given essence. This concept gives importance to the past scenarios of every situation and the present or the actual scenario itself. It has a conscious definition of the things that have happened in the past as well as the phy sical characteristics of the environment one is in. Therefore, we get the gist of the feeling of existence when we take a close look at this scenario. Basically, within facticity exists the past and the present, as well as the environment and the individual. Thus, because the individual experiences these different concepts of time, he or she must exist (Guignon and Pereboom 35). Another existentialist co

The Development Of Fashion In Indian History Essay Example for Free

The Development Of Fashion In Indian History Essay Fashion has been referred by many as a consciousness of the mind. In most cases, when the term fashion is mentioned, what comes to the mind is the notion of a cloth style but the truth is that the concept entails a wide range of things be it footwear, accessories, headgear or even hairstyles. It is what one thinks it is beautiful that makes one comfortable and thus it could be said to be relative as it is not universal. It may mean simplicity to one person while to another person it would mean modernity and glamour. Fashion was simply a western phenomenon originally meant for the elite class but was later exposed to other people due to globalization. Fashion like fads come and go or in other words, they exist for sometime and are replaced by others and this is something that is evident when the track record for the Indian fashion is traced back from the early 20th century up to the turn of the century.   This research paper is going to specifically focus on Indian fashion and will trace its development track and discuss in depth about the changes that occurred in every stage and give the factors that motivated that change. This paper starts by giving a short but concise introduction about fashions and then continues to discuss about the historical development of Indian fashion in its main body and concludes by recapping the most important points that have been raised. Fashion in India started being taken seriously when the nation opened up to the western world’s ideologies which with them, different cultures and dressing styles were born but there was need to safeguard and protect the national values and cultures. For this reason, the Indians developed their own traditional styles and decided to hold on to them lest their cultures and values be swept away by the western fashion’s wave. Indian fashions evolved due to regionalism, climatic conditions and due to necessity and thus were more of a cultural, religious and tribal identity[1]. Indeed a lot of fashion metamorphosis could be said to have taken place as far as Indian fashion is concerned like from the 1920’s flapper girls who were oblivious of the conventional mode of dressing and looked it with contempt to the 21st century’s elegant fashions. The 1920s period was commonly referred to as the ‘roaring twenties’ and was reflective of Charleston era. In the 1920s, change in fashion in India was basically influenced by social movements advocating for equal treatment of women and in this respect, business like dressing codes were adopted something that greatly attracted women. Though this was the case, the 1920s period was unstable period to the Indians as it was the time the western influence was at its fullest and thus anything considered Indian was of lower status that the western one and thus Indian fashions had borrowed much from the western world. In short, the 20s fashion was associated with wealth and thus was a thing of the rich as the poor went for the hand stitched or the hand made clothes however, due to their high demand those tailors became entrepreneurs and kept boutiques thereby making a fortune. People would prefer western fashions to theirs for example the Charleston dresses which had long laced sleeves either made of silk, satin or cotton. The 1920s period being influenced by equality movements, a class of women who were business-like emerged and preferred clothes which were either grey or black in color and made of [2]either georgettes or silk. â€Å"In India, the fashion scenario was in confusion as it was an unstable period. Thus fashion trends were strongly influenced by the British, with the result that western clothes became a status symbol†[3]. As each decade had something new, the 1930s period show the reduction of western influence in fashion and witnessed the rise of communism, fascism and socialism something that led to the women’s fashions becoming more and more feminine while strongly holding on to their conservative ideas[4]. During this period, the 1920s clothes such as angarkhas, jamas and chogas lost taste and there place was taken by achkan, sherwani and chapkan. According to researches that have been done, these clothes are still fashionable today and in fact are the standard mode of dressing for men. At this time the emergence of Indian cinemas played an important role in the emergence of the 1930s fashion. Clothes that exaggerated body figures would be worn something that went in line with cabaret and vamp culture. Though western influence was greatly waning over this period, the Indian women would still be seen wearing western clothes such as the ghagras, kurtas, odhnis and peshwaz during ceremonial functions and religious festivities but would make sure that though clothes would be mostly western they would wear clothes that were hand-woven and most of the clothes that were worn at this time were dark colored[5]. The 1940s decade did not see much of fashion change as there were a lot of things that were happening in the world for example the Second World War and the Indian Independence movement and thus most of the clothes that were worn by women were generally functional. However, there were some small changes which were happening in terms of fashion that are worth noting for example, clothes with pinched waist and hips and then matched with a short fluted jacket could be worn by Indians[6]. Also this historical period brought with it some revolutionary changes in the Indian fashion as Japanese imported fashions such as georgette, silk and   chiffon which prior to 1940s were very much in use were replaced by South Indian hand woven silks. By gaining independence, Indians felt tired of mimicking western fashions and thus concentrated and cherished theirs something that characterized the 1050s period. Much of the attention focused on the Indian blouse which shortened than it was prior to this period. This blouse came to be known as choli and the style came to be reffred to as katori which replaced the western one. The mentality that western clothes were long lasting and that would even last longer if repaired, vanished and henceforth, those clothes would be given to charity homes or be put into dustbins. Also something else characteristic of this period was the silhouette balloon skirts with narrow waist[7]. The 1960s represents a very important period in the evolution of Indian fashion. It witnessed various inventions and particularly the production of synthetics for example; brass, silver and mud were replaced by plastic and silk and cotton was replaced by polyester and nylon fabrics â€Å"New types of materials such as plastic film and coated polyester fabrics became popular. Tight kurtas with churidars and miniskirts became fashionable. The era also ushered in the age of synthetics†[8]. This period represented not only a battle between modernity and traditions but also a battle between values and lifestyles. Though nylon had replaced saris, it came back in 1964 both with a new look and wearing style for example, it would be worn below the navel in a manner that would exaggerate the curves. Also in this period, the place of salwars was taken by nylon pants. The clothes that came to be referred to as Kumar’s forte emerged at this period and were as a result of the embracement of Indian clothing styles by other nations in the world[9]. Kumar was able to put the word fashion in an Indian context something that made him to popular nationwide. The 1970s period in Indian fashion is commonly referred to as the me decade’ and was also a period that was referred to as anything goes culture. At this period, India started to produce materials in plenty with some used locally while others exported to other nations something that made its fashion to be popular worldwide[10]. In 1980s, the American fashion were selling internationally and were able to penetrate in India and some American designers such as Calvin Klein were very popular but nevertheless, their own fashion never died. In fact, silhouettes which were initially worn by women adopted a masculine nature and shoulder pads were put in salwars. With the invention of cable TV, teenagers got influenced by fashion shows that were aired as they targeted the youth who in turn influenced their elders. This ushered the millennium’s last decade, the 1990s which witnessed the rise of younger designers into the Indian fashion mainstream. This period also saw the replacement of Indian fashion by the German styles produced by designers such as such as Jil Sander and Helmut Lang. Today, people have realized the importance of preserving their fashion and protecting it from being eroded by foreign cultures and thus most Indians are going back to their ethnic cultures thereby increasing their demand with much credit going to Ritu Kumar whose role in reviving Indian fashion cannot be underrated. Unlike in the past where people thought anything foreign as modern and theirs as outdated, it has dawned on people that those were erroneous ways of thinking and have reverted to their old fashions which were reflective of their identity[11]. Indeed, Indian fashion is something that has under gone a lot of changes since 1900. Notable changes could be said to have started taking place with the coming of colonialists. Much of what took place during this time to a great extent was western in nature but people went holding on their fashions which were representative of both their cultural and ethnic identity. In the 1940s, with the achievement of independence, they deserted western cultures and came to value theirs more and this continued in the following decades. The 1960s in the Indian fashion history is the epitome of change as a lot took place including the invention of synthetic fibers. Today, Indians have gone to their former traditional way of live and have awakened to the fact that their culture is valuable than the western one unlike the 1920’s belief. References: India4world. Evolution of fashion. Retrieved from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.indiavisitinformation.com/indian-fashion/evolution-of-fashion.shtml Khatai, Ajit Bhimsen. 2001. Fashionable Crossovers. Available at   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.hinduonnet.com/folio/fo0104/01040420.htm Mukerjee, Somshuvra. 2009. Changes in Fashion Trends among Women in India.   Ã‚  Ã‚  Ã‚   Available at http://somshuvra.instablogs.com/entry/changes-in-fashion-trends-   among-women-in-india/ Shea, Stuart. 2006. The 1960s Most Wanted: The Top 10 Book of Hip Happenings,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Swinging Sounds, and Out-of-sight Oddities. Brasseys. 4thmedia.com. 2008. Fashion and Lifestyle. Accessed from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://teamsugar.com/365194

Essay example --

Since 1899, when the first juvenile court was created in Cook County, Illinois there has been a debate on whether or not the juvenile court system is effective and a useful tool in dealing with juvenile delinquents. After the first juvenile court was established, there was a rapid accepting across the United States which eventually led to the juvenile justice system. Since then, every state has accepted the idea and now has a juvenile court system. While every state has a juvenile court system, many states are now looking at the alternative of rehabilitation for juveniles rather than incarceration. Rehabilitation is shown to be more effective as a policy towards juveniles than incarceration, and because of that, the United States should focus their attention on rehabilitation over incarceration (ABA Division). During the late 1700s and early 1800s, the way of punishing juveniles was to confine them in prison because there were really no other options. During this time, adult criminals were housed with juveniles as well as the mentally ill inside overcrowded facilities. In response to this problem, Thomas Eddy and John Griscom led the way for the creation for the first Houses of Refuge in 1825 in New York. This facility house vagrant and poor children who were on the path to becoming delinquents. By 1840, there were approximately twenty five similar facilities in states all across the United States. While these facilities became popular, the same issues began to happen that were happening with the prison system. Overcrowding and horrible conditions within the facilities began to get worse. Reformers called for new facilities to put more of an emphasis on education. This shift led to the use if r... ... juveniles. From this, states began to pass law for stricter conditions, including mandatory sentences as well as adult court transfers for certain crimes that were committed by juveniles. Because of these new laws, more juveniles were being sentenced to jail time and were being tried within the adult criminal justice system and being incarcerated in juvenile corrections facilities. By the mid to late 1990s, more and more juveniles were being incarcerated and overcrowding became to occur. With this, conditions within these facilities began to worsen. Since then, states have begun to reduce to number of juveniles that are being sent to correctional facilities. States are now looking to the idea of the training and reform schools that were originally used and looking to move back to a system of rehabilitation rather than incarceration (ABA Division).

Operations inventory management: Defining replenishment from requirements philosophy Essay

The requirements philosophy of inventory management and control aims to balance short term lower inventory and higher customer service. The materials requirements planner first determines the total amount of parts needed to produce a particular item on the production schedule. That is taking the output of a certain production schedule to be able to determine the needed items and raw materials, input, required to complete it. Current stock of parts are then located at the inventory database. The on-hand inventory is then subtracted from required quantity. The task is to break down the production schedule into all required parts which shall be used to schedule purchasing and manufacturing. (Burton & Bragg 2000). Requirements philosophy also recognizes the existence of subassemblies which is usually produced in advance or in parallel run prior to the manufacture of the final product or assembly. A schedule of the quantity and completion of the assemblies must be prepared to determine the exact date on which any part shall be purchased. Requirements planning involved timing. It extracts from the item master file the number of days or lead time required for a supplier to deliver a certain item from date of purchased. The cycle time or production time of each assembly must be determined to be able to achieved accuracy in production scheduling and purchase. Requirement philosophy is closely tied to the timing of transactions. Any change in the production schedule has a definite impact to major transaction changes that will call for urgent messages for urgent orders. (p. 150). Inventory replenishment refers to the need to calculate cost structures by using information about demand for better understanding of network topologies. It aims to understand service level requirements and its direct impact on inventory investment and allocation based on their relative supply chain. The inventory planner needs the information from the materials requirements planner to be able to manage direction and control of the flow of operations for the purpose of getting the perfect inventory level for a specific item for a specific period. Allowances on replenishment quantities at reorder point were then made for replenishment lead time and calculated safety stock to accommodate possible market demand fluctuations. This serves to be critical for incorrect information could mean probable stock out. Reorder actions served to preserve the integrity of the management inventory serviceability. Aspects of item cost, item physical and chemical characteristics, continuity of demand, shipping characteristics, and storage and handling requirements of the items were all taken into considerations. The determination of the reorder level then is guided by accurate computation of production cycle or working stock cycle which will temporarily respond to the average level of customer demand occurring during the period. Furthermore, a safety or buffer stock are then set on top of the level of requirements acting as allowances or additional inventory added to cycle stock in the event of variance in the normal distribution of demand. (Ross 1996). To differentiate, requirements philosophy supplies the specific requirements needed to support and complete a production schedule while replenishment philosophy is being computed on top of the required level of inventory taking into consideration the external factors of cost, lead time, shipping and storage requirements of the item in particular marked by determining a reorder level specification for each item or raw materials on record with high consideration on the factors of demand and supply availability.

How Stevenson Creates a Sense of Intrigue and Engages the Reader’s Interest in Dr Jekyll and Mr Hyde Essay

In this essay I am going to be exploring how Stevenson examines Victorian hypocrisy and human nature, the duality of man, in his famous tale, The Strange Case of Dr Jekyll and Mr Hyde. His novella, written in 1886, was set in London, and is described as a gothic horror. Stevenson uses Mr Utterson, a ‘modest’ lawyer, to guide us through the novella, unravelling to the mystery gradually throughout the novella. By revealing a few clues at a time, many questions emerge in the reader’s mind, however, only a few of these are answered throughout the tale. Stevenson uses a wide range of language and structural devices to build a sense of intrigue and engage the reader. Dr Jekyll, a renowned London scientist, was born into a wealthy family with great honour and had gained respect from his fellow men. Dr Jekyll struggled with the dual nature of his nature and although he was loyal to his friends, Jekyll had a dark side, which he choice to express in the person of Mr Hyde. He noticed that ‘man is not truly one, but truly two’ and this lead him to ‘recognise the thorough and primitive duality of man’. Jekyll saw the need to hide Hyde from the world since he was forced to be respectable and loyal to everyone around him due to his class since birth. However, Dr Jekyll had suppressed his ‘pleasures’ for too long and his darker side grew stronger and stronger inside him throughout his life. Many of the ‘pleasures’ Hyde was able to have included drinking alcohol, and gambling as well as being able to fulfill many of his sexual desires. I believe that Jekyll was guilty of ‘that crime upon so pitiful as provocation’, which he committed through Hyde, because he had a choice to drink the potion again and carrying on with his devilish deeds or suppress his darker side from committing such devious crimes. Jekyll, himself, couldn’t resist and was too ‘tempted’ to drink more of the potion again ‘with strong courage’, eve though he was aware of the consequences he will have to face. Stevenson engages the readers by using many negative adjectives to describe Hyde, which suggest he is a villain. When Utterson questions the maid the morning after the politician, Mr Carew, was murdered, she explains to Utterson that ‘all of a sudden’ Hyde ‘broke out in a flame of anger, stamping his foot, brandishing his cane and carrying on like a madman’. This is shocking to the reader because a man who owned a cane in Victorian society was known to be a respectable gentleman. Hyde is also described, by the maid, to have had ‘ape-like fury’. Being compared to an ‘ape’ was said to someone who is a person who resembles a nonhuman primate1 and has so much rage to the point of committing the most unspeakable horror against innocence. Utterson is biased when guiding the reader through the novella. In the first chapter, Story of the Door, Utterson tells us that he is a ‘modest man’ and that his friends are ‘those of his own blood’. The reader is influenced to think that Jekyll, having been stated as a ‘good friend’, belongs to the same middle-class society as Mr Utterson does. So when Jekyll commits his ‘devilish’ deeds, the reader is shocked because men of the middle-class societies are known to be humble and loyal, not ‘evil’. Stevenson creates intrigue for the reader by using long, lengthy descriptions in the narration in order to draw out the highly gruesome aspects of the scene set in The Carew Murder Case. Around the scene of the incident, there was a ‘misty fog’ and clouds ‘over the city’ while the ‘full moon’ lit up the night. The ‘full moon’ associates with the time when evil beings, often shown as deformed men or werewolves, commit their most heinous acts. The ‘fog’ suggests intrigue and mystery. Stevenson uses highly descriptive language during the attack. The maid explains to Utterson how Mr Carew, the kindly gentleman, was ‘trampled under foot’ and his ‘bones were audibly shattered’ by the ‘ape-like’ Hyde. Stevenson starts off The Carew Murder Case by describing a quiet scene however this contrasts against the abominable attack, which is described in many gory details. Hyde was described as a ‘small’ person compared to his ‘good’ side, Dr Jekyll, which may be because Stevenson intended to emphasis on how low Hyde had gone by committing heinous crimes. Using lengthy descriptions, Stevenson sets the scene to create an atmosphere and engage the reader. Stevenson sets his novella in 18- and mentions ‘bad’ deeds and secrecy throughout the parable. This may be because Stevenson saw that although most noblemen seem to be modest and loyal from the outside, inside they hid dark secrets. In chapter 7, The Last Night, Jekyll transforms uncontrollably into Mr Hyde and by describing the unsettling weather, Stevenson shows this as a bad omen. Stevenson shows that the evil was angering the wind outside by describing the wind, ‘which only broke in puffs and draughts into that deep well of building, tossed the light of the candle to and fro.’ Most crimes that Hyde commits are usually during the night as this is the time when evil is lurking around the most. Stevenson also mentions that ‘all human beings†¦are commingled out of good and evil’ by using Dr Jekyll’s statement. Stevenson shows us that appearances of middle-class noblemen can never be fully trusted and also ventures to tell us how important reputation was in the nineteenth century. Jekyll had repressed his darker, evil side inside of him for far too long and was unaware that it was growing inside of him day-by-day. Jekyll was forced into being a middle-class nobleman since birth because he was brought up in one such modest family. A similar thought may have emerged in the reader’s in about Jack the Ripper who had been suggested to be living a double life and may have been a respectable man in his society with an uncontrollable dark side. Stevenson shows that the evil in Hyde is very deadly by describing the scene where he tramples on the innocent, little girl on the street corner and also when describing the scene where Hyde slays Mr Carew brutally. Hyde also causes death indirectly when Dr Lanyon dies after witnessing the transformation of Dr Jekyll into Mr Hyde. Dr Lanyon may have r ealised that he too had an evil side himself. The nineteenth century was often with Mary Shelley’s concept of a man’s double self. Frankenstein had created his monster in 1818 and many associate the name Frankenstein with monsters and devils nowadays rather than names of scientists. Frankenstein’s monster had destroyed him in a similar way Hyde had brought ‘the life of that unhappy Henry Jekyll to an end’. Dr Jekyll and Dr Frankenstein both wanted to become renowned scientists with their own creations and therefore, Dr Frankenstein had created a monster by ignoring the rules of nature and using body parts of dead human beings, whilst Dr Jekyll had created a potion, which would unleash his evil side, Mr Hyde. Frankenstein’s monster had had achieved domination over Frankenstein and soon was able to kill him completely. In a similar way, Hyde had overpowered Jekyll and soon murdered him too. Also, a man called Faust had sold his soul to the devil in exchange for absolute power and knowledge whilst he was still alive. Ina similar way, Jekyll created Hyde, as one of his marvellous creations, however, instead of being proud of his creation, Jekyll’s ‘terror of gallows drove him continually to commit temporary suicide’. After reading The Strange Case of Dr Jekyll and Mr Hyde, when it was first published, readers would have realised that man has both, an evil and a good side to him. At the time the book was published, society was very strict, it didn’t question religion and there was a great divide between poverty and wealth. This made the readers of the time engaged and intrigued. The Victorian Society was very religious at the time and believed that if you sinned then you will be banished to hell for eternity. The story was enormously popular with it Victorian audience, showing a fascination with the ‘other side’ of life. Many of the characters in the novella have professions that were seen to be significant and dominating by society, such as a Doctor and a Politician. The readers may be influenced into thinking that the upper classes were more likely to have a dual personality compared to someone of a lower class. He might also have been moralising here, exposing Victorian hypo crisy for what it was.

Medically Assisted Suicide Problem

Medically Assisted Suicide Problem Abstract This study examines the concept of assisted suicide. Precisely, it will look at whether medically assisted suicide is permissible and when an individual can be denied an opportunity to seek medically assisted suicide.Advertising We will write a custom essay sample on Medically Assisted Suicide Problem specifically for you for only $16.05 $11/page Learn More The arguments in this study are drawn from the writings of Susan Wolf on the death of her father. The study, also discussed the extent to which agree and disagree with the ideas of Wolf. Introduction Assisted suicide refers to actions undertaken by one individual to assist another voluntarily end his or her own life. Assistance is offered by providing the person with the means to end life. These means may include drugs, equipment, or other actions that aid in ending life. Assisted suicide differs from euthanasia that is an act of people ending their own lives without assistance from others (Mosse r, 2010). According to Susan Wolf (2008), her father’s death made her rethink her writings against the legalization of euthanasia and physician-assisted suicide. Wolf did a writing entitled’ end-of-life care’ that her father challenged and his views on medically assisted suicide are worthy support. In my opinion, every person has a right to make choices on what should be done with their own lives provided they do not cause any harm to other members of the society. Therefore, seeking assistance to end one’s life is a right of free choice and individuals should not be opposed if they wish to terminate their lives. Most sick persons wish to die dignified deaths but their illnesses may have incapacitated them to such an extent that they lack the strength to kill themselves. When such persons ask for assistance to end their lives, their wishes should be respected since dying is a choice they have made under no one’s influence or coercion (Weir, 1997). H uman beings have a responsibility to relieve the suffering of those who are in pain. There are too many people in hospitals facing painful conditions and terminal illnesses that make them permanently unable to function like other human beings.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These people undergo suffering, their lives are degraded and most of them are economically unproductive and a burden to their families and the entire society. Since these sick people were once productive, illnesses make them experience feelings of low esteem and they may opt for death. In situations when these people beg for help that would end their indignity and the pain they are going through, it is recommendable that physicians assist them (Weir, 1997). Human beings have the right to self-determination and they should be allowed to exercise what they view as best for them; people should be permitted to make decisions that affect their own lives. As a result, when people want to commit suicide or to be assisted to die, they should not be interfered with; instead should be facilitated to do so. There are a variety of choices that one can make in life death being one of them, and as such one’s will to die should not be opposed (Mosser, 2010). The capacities of individuals facing medical conditions such as mental illness cannot be easily restored. Such kinds of patients are normally stigmatized by the society, have miserable lives due to neglect by their family members. When such patients approach medical practitioners seeking assistance to end their lives, they should be facilitated to die. Reasons why I agree with Susan Wolf To an extent, I agree with Wolf’s ideas opposing the act of assisted suicide because of the following reasons: The society has an obligation and duty to preserve life and therefore individuals should not be allowed to commit suicide as they wish be cause it is morally wrong to encourage suicide. If laws are passed permitting assisted suicide, relatives of sick individuals may even urge them to seek suicide to end the suffering and pain (Weir, 1997).Advertising We will write a custom essay sample on Medically Assisted Suicide Problem specifically for you for only $16.05 $11/page Learn More Sanctioning suicide is a violation of other people’s rights. If suicide is permitted, doctors and other medical practitioners may even cooperate in the murder of a patient who is not willing to die. It is not just for individuals to go against some convictions as a way of satisfying desires of patients who are willing to die (Wolf, 2008). Reasons for disagreeing with Wolf Medically assisted suicide should be encouraged because it results from the free will of suffering individuals without them being compelled to commit suicide. There is an agreement between the patients and the medical practitioners who facili tate this suicide, therefore assisted suicide should not be viewed as an immoral act for the reason that the sick individuals are not coerced to do so but they confront physicians to assist them. Conclusion The above study has summarized medically assisted suicide pointing out the arguments for and against the practice. Assisted suicide could be beneficial as it relieves the pain of the suffering individual. On the other hand, it is morally incorrect to assist other people end their lives. References Mosser, K. (2010). A Concise Introduction to Philosophy. San Diego: Bridgepoint Education Wolf, S. M. (2008).Confronting Physician-Assisted Suicide and Euthanasia: My Fathers Death. Minnesota: The Hastings Center Report. Weir, R.F. (1997). Physician assisted suicide. Washington: Indiana University press.

Marriage Words

Marriage Words Marriage Words Marriage Words By Maeve Maddox In my reading last night, I discovered a new marriage word: hypergamy [hye-PER-guh-mee]: marriage with a partner of higher social standing. Cinderella’s marriage to the prince is an example of hypergamy. Hypergamy belongs to a group of English words formed with -gamy, a suffix derived from Greek words for husband, wife, and marry. The presence of this suffix indicates that a word has something to do with marriage or reproduction. Most of these words relate to botany or biology, but several apply to people. bigamy: marriage with a second wife or husband when already married. Bigamy became a criminal offense in England and Wales in 1640, and a federal offense in the United States in 1862. deuterogamy: marriage a second time; marriage after the death of a first husband or wife. digamy: another word for deuterogamy. endogamy: (anthropology) The custom of marrying only within the limits of a clan or tribe. exogamy: (anthropology) The custom by which a man is bound to take a wife outside his own clan or group. hypergamy: marriage with a partner of higher social standing. homogamy: marriage between partners of equal social status. hypogamy: marriage of a woman into a lower caste or into a tribe of lower standing than her own. misogamy: hatred of or opposition to marriage. monogamy: The condition, rule, or custom of being married to only one person at a time. Once it meant not remarrying after the death of a first spouse. pantagamy: A communal system of marriage in which all the men and women of a household or community are regarded as married to each other polygamy: The practice or custom of having more than one spouse at the same time. octogamy: Marriage with eight spouses (successively or at the same time). Even the much-married Wife of Bath had only five husbands, but several modern celebrities have achieved the status of octogamist. Note on pantagamy: In 1848, an American preacher, John Humphrey Noyes, founded a communal religious settlement at Oneida, New York. Noyes is credited with having coined the term â€Å"free love.† The community supported itself by manufacturing silverware, leather bags, woven hats, and garden furniture. Possessiveness and exclusive sexual relationships were frowned upon, with the result that members recognized something called â€Å"complex marriage†: any member was free to have sex with any other consenting member. The community was dissolved in 1881 and the practice of pantagamy ended. Its silver manufacturing operation went on to become Oneida Limited, a company still headquartered near the site of the defunct community, although the manufacturing has been outsourced abroad. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Computer Terms You Should KnowEmpathy "With" or Empathy "For"?10 Terms for the Common People

Self Analysis Essay Example | Topics and Well Written Essays - 750 words

Self Analysis - Essay Example One of these characteristics is being adaptable. I consider myself adaptable because I appreciate the little things around me and it is easy for me to make friends wherever I go. I am not such a difficult person to deal with. Although I can argue for what I believe in, I would not want to offend anybody with my words, much more hurt people with my gestures. Overall, I consider myself as a peaceful individual who is open to opportunities and friends. Exploring the second window gives me a thrill. I always want to know what others think of me and as I expected, I got the pleasure to know that the people around me appreciate what I am to them. Like what I thought, they consider me amiable and calm, qualities that I always wanted to project. Surprisingly, I got the comment that I am logical, serious, and shy. On being logical, I guess other people found me peace-loving that is why they call me logical. I make it a habit not to argue with anyone especially if things are not that serious. On one hand, the term logical may apply to me because I do not argue with anyone; on the other hand, it may be vague because I prefer to keep my thoughts to myself. As regards being serious and shy, I admit that these are some qualities that I would like to change. Being serious and shy may not be a real problem but being overly serious and shy could establish walls with other people. Learning about this impression makes me rethink of ways on how to be more lax and funny. Among the four windows, the third one is the most revealing. This window allows me to reflect on my negative side, which is unknown to others. Actually, some people may find the content of my third window as non-detrimental to my personality. Nevertheless, I find it quite a flaw, which I have to deal with squarely. For this window, I wrote that I am puzzled by the world, quite confused with what I should believe in. I wonder if God is real, if He really existed, why people have to suffer despite His existence,

Park plaza county hall london Essay Example | Topics and Well Written Essays - 3000 words

Park plaza county hall london - Essay Example This has resulted to a rise in the level of customer satisfaction. Different scholars of the world have described the state of the UK hospitality market as ‘fast-changing’. This means that the particular hotels in this industry have to race to keep up with the pace. The fast changing nature of this industry has further been attributed to the technological advancements of the world. The different hotels have to therefore direct more of their resources and time to the emerging technology-based techniques and communication platforms such as social media to remain appealing to the evolving demographics of the world. Newer market segments continues to emerge in the hospitality industry in UK what has perpetrated the changes experienced in the market where most customers today are going for fast, better and more personalized services. London continues to be viewed as the ‘growth engine’ of the hotel sector in UK following the high number of hotel businesses located in the city. Hotel business in London is appealing following the fact that London it is a major tourist destination. Throughout the year, London experiences influx of visitors from all parts of the world. This has resulted in a boom in the hotel business in the city. The main objective of this market report is to evaluate the market operations of Park Plaza County Hall London hotel through use of specific market analysis tools; PESTEL analysis and market mix-7Ps and how the market operations impact the hotel business of Park Plaza County Hall London hotel. This market report was commissioned to specifically examine the role and contributions of marketing to the success of a business by looking into the operations of Park Plaza County Hall London hotel in the UK hospitality industry. It further offers specific recommendations that can adequately be integrated by the business to enhance its performance within this industry. According to Baines and Page (2010, p.

Final Writing Assignment Essay Example | Topics and Well Written Essays - 500 words

Final Writing Assignment - Essay Example The statement is so true as evidenced by the breach of terrorists over the American airspace undetected and resulted to the destruction of the Twin Towers of the World Trade Center, an institutional landmark of the country, that killed thousands of innocent people. Scheuer stated that Bin Laden believes that the foreign policy of American is an attack on Islam. Bin Laden, through his Al Qaeda group was pinpointed to be responsible for the 9/11 attack – precisely the group that was being governed by Scheuer. Scheuer’s remarks are disturbing as they are validated and supported through his years of experience as an officer of the CIA. His contentions about Bin Laden as a threat to America at the time he was heading the unit was so pronounced and yet, according to him, there have been precisely 10 times when killing Bin Laden was possible but not ordered by then Presidents Clinton and Bush. As clearly identified, he noted that there were two opportunities to kill Bin Laden in May of 1998 through CIA resources and eight times in 1999 through US military aircraft but the President did not clearly order the attack. Missing these opportunities paved the way for Bin Laden’s ability to prove that America can be attacked in their own soil without the need to immediately respond and identify the attackers.

Threat Of Substitutes And Bargaining Power Of Customers Marketing Essay

Threat Of Substitutes And Bargaining Power Of Customers Marketing Essay As mentioned earlier in part 1.3, I will be using Porters Five Forces to analyse the external environment to obtain a comprehensive understanding of a given industry. My focus here will be the fast food industry. BK is my chosen company to evaluate the effect of globalisation has upon fast food industry. The analysis will be done in four areas as below and there may be some overlapping of points as they can be interrelated. There are six major sources identified as barriers to a market entry which include economies of scale, product differentiation, capital requirement, switching cost, access to channels of distribution and government policy (Porter, 1980). All these have had impact on BK especially as from the point of view of globalisation. In my observation, it is very possible to open one or two outlets but to globally have a chain of outlets with the same branding requires tremendous capital requirements. Thus globalisation has directly impacted BK in the way it structured its business model through franchising. BK could afford to do so as with agreements such as US- Canada Free Trade Agreement and North American Free Trade Agreement (Reference for Business, 2010). BK took advantage of the relative free flow of resources under globalisation to expand globally. Franchising is a relative low cost and low risk business model. Most of the US franchisors often use this method to enter a new market with diverse economical, cultural and political environment (Alon, 2006). For instance, 88% of BKs restaurants worldwide are franchised in fiscal 2009, contributing to $412.5 millions of total revenue globally (Burger King Holdings Inc., 2009). Franchising enables the business to develop in an unfamiliar market relatively quickly on a larger scale, allows the use of local partners who are familiar with local environment and also to create a standardised, global brand image, generating marketing economies of scale (McDonald et al., 2002). Charts below will provide further information on BKs franchise restaurants. Chart 1: Percentage of BKs Franchise Restaurants and Company Restaurants Worldwide ( Burger King Holdings Inc.,2009; SEC Info, 2007) Chart 2: Revenue Breakdown From BKs Total Revenue Worldwide (Burger King Holdings Inc., 2009) However with globalisation, competition is globalised and relentless. McDonalds is actually BKs largest competitor as it provides better menu variety with more valuable and affordable prices (CNN.com, 2009), biting into BKs revenue by securing a larger market share. McDonalds is also more a pioneer compared to BK because it opened its first restaurant in 1940 (Spiritus-temporis.com, 2005) compared to BK with its first restaurant in 1954 (WikiAnswers, 2010). Being a pioneer, McDonalds has many advantages which includes entrenchment of position in consumers minds, creating higher thresholds for later entrants in terms of quality, advertising and distribution support, enjoys long-term market share advantages and reputation benefits (Gass et al.,2003). It is the effect of globalisation where McDonalds has built around 32,000 outlets in more than 117 countries (McDonalds Corporation, 2010). With its expansion into international markets, the company is famous throughout the world and is the leader in this industry followed by BK only at second place. The difference in number of outlets worldwide which also translates into sales volume differences between these two fast food chain can be seen clearly in the diagrams below. Chart 3: The total number of restaurants worldwide for BK and McDonalds. ( Burger King Holdings Inc.,2009; McDonalds Corporation, 2009) Chart 4: Comparison of Sales Revenues Between BK and McDonalds (Burger King Holdings Inc., 2009, McDonalds Corporation 2007; 2009, SEC Info, 2007) Based on the charts, McDonalds is approximately 3 times larger than BK in terms of outlet and 10 times larger in terms of sales revenues. Substantial capital is also needed in terms of advertising to build up BKs brand. The advertising cost of McDonalds is approximately 8 times higher than BK thus creating a higher barrier entry when BKs brand name is lacking compared to McDonalds. To compete with McDonalds, BK needs more capital to increase its advertising as it is very much needed in globalisation to introduce BK in new markets and building up its image that they may otherwise not known about (Coulter, 2001). To ease comparison of the advertising cost, it is illustrated in chart below. Chart 5: Advertising cost of BK compared to McDonalds (Burger King Holdings Inc., 2009; SEC Info, 2007; McDonalds Corporation, 2007;2009) With these type of cost outlays, for other competitors to come into the same scale as these two companies is extremely daunting indeed, thus the threat of entrants is low, though for smaller players is possible to find niches that are under or not exploited as yet. Luckily the advertising costs have resulted in branding, which builds a better image globally and flows ultimately into higher sales and profitabililty. Table below provides Best Global Brand Ranking 2009 highlighting few of BKs major competitors and where BK succeeded in positioning its brand among top 100 in year 2009. 2009 rank 2008 rank brand country of origin sector 2009 brand value ($m) 6 8 united states restaurant 32275 61 64 united states restaurant 5722 79 81 united states restaurant 3876 90 85 united states restaurant 3263 93 new united states restaurant 3233 Table 1: Best Global Brand Ranking 2009 (Interbrand, 2009) It is clear that BK lags behind McDonalds though in many ways this is to be expected given its much lower advertising cost outlays, which besides outlet costs, form a significant barrier of entry as mentioned earlier. 3.1.2 Product Differentiation With globalisation, BK differentiates itself from other fast food giants by acknowledging culture and country specific needs. For instances, Pork-based Bulgogi Burgers are offered in korea and the ultra-spicy Rendang Double in Singapore (Wikipedia, 2010). Picture 1: Pork based Bulgogi Burger Picture 2: Rendang Double (flickr.com, 2008 ) (therealnurulle.blogspot.com, 2010) BK also keeps its promise of Have it your way with customers having 221184 possible ways of ordering a Whopper meal (Swabey, 2007). This will help to ease its penetration into new market with different local conditions. BKs response to globalisation is obviously to cater to local tastes, as the pictures above testify. Another response to globalisation has been the move towards becoming more healthy by offering healthier menu with less salt and also with its product innovation to provide food with higher nutrition contents. At all times, BK is trying to differentiate itself to meet customers demands. Further details regarding food offerings will be mentioned in later part. 3.2 Threat of Substitutes and Bargaining Power of Customers Various global fast food chains have successfully make inroads in diverse market settings around the world (Watson, 2006). These restaurants stand the most conspicuous symbol of globalisation and modernity in countries worldwide (Wilk, 2006). Hence, they are often viewed as the cutting edge of emerging global consumer culture which have caused societies worldwide to become increasingly homogeneous and deterritorialised (Friedman, 2000). Although the expansion of Western quick-service eateries outside America and Europe has done much to transform established notions of service, taste and lifestyle (Schlosser et al., 2001), their spread has also given rise to rival domestic chains whose extensive knowledge of local preferences offers real advantages in attracting and retaining customers (Matejowsky, 2008). It is the strong bargaining power of customers which intensify the competition among various food chains with more substitutes available. To deal with these forces on a global basis, BK resorted to differentiate itself through innovative marketing and menu items. 3.2.1 Innovative Marketing BK has adopted a strategy which helps to differentiate them from their competitors. The company appointed TMP Worldwide Advertising Communications to create an exclusive company-wide employer branding campaign based on the concept Fun with a Future which concentrates on brand recognition, employee engagement and delivering on brand promise. BK decided to differentiate itself through its product and people with its employee as brand ambassador where all employees at all levels are linked to the company brand featuring in BKs advertisements and posters (Business and Finance Week, 2008). This is in line with the concept of globalisation where people of different races, culture and family background will have a common global identification as BKs brand ambassador. Pictures below feature BK employees who are of different races and cultures. Picture 3: Employees of BK in Tokyo Picture 4: Employees of BK in U.S. (associatedcontent.com, 2010) (farsons.com, 2010) BK also uses a creative marketing strategy by building an edgy, hip image with young men, who are targeted consumers (Jargon, 2006). For instance, in November 2006, BK began offering BK Xbox and Xbox 360 games with their value meals. After one month, 20 million of BK Xbox games had been sold. The games could only be bought with a value meal which means that BK attracted a lot of customers with this promotion, earning a nice profit from it. Comparing with BK, McDonalds on the other hand only places Nintendo mascot toys in their Happy Meals (Mattie, 2007). A picture of both BK Xbox and McDonalds Nintendo toys can be seen below. Picture 5: Burger King Xbox Picture 6: McDonalds Nintendo Toy ( blogs.ft.com, 2006) (toadcastle.net, 2006) The successfulness of BKs innovative marketing was already proven in 1999 in a TV campaign where Whopper was proclaimed as Americas Favourite Burger. That claim was based on the result of a research where 700 consumers were asked to name their favourite burger. 33% of them picked Whopper and only 12% chose McDonalds Big Mac (Cebrzynski, 1999). Having innovative marketing is a response to the threat of substitutes and bargaining power of customers as BK tries to embed itself on consumer consciousness globally. 3.2.2 Menu Options and Changes BK tries to reach out more customers through its menu to reduce threat of substitutes, which of course with globalisation is a full time and relentless force. As mentioned in part 3.1, health consciousness was rising among people with the obesity crisis hitting globally. It was found that United States tops the hierarchy for obesity with 30.6%, followed by Mexico and United Kingdom with 24.2% and 23% (NationMaster.com, 2010). Even though BK tries to blunt customers bargaining power and the threat of substitutes through aggressive marketing as seen above, in truth they are obviously much stronger with no switching cost. New Products Thus a response from BK is to try to be almost all things to customers. For instance, provide healthier food options. The company in its social responsibility statement promises to work with its trained chefs and nutritionist to develop new menu options that meet customers nutritional needs globally (Burger King Holdings Inc., 2010a). BKs efforts could be seen when it unveiled a healthy eating adaptation of its Have It Your Way strategy where posters in restaurants tell customers how to order a low carbohydrate, low fat and low calorie meal (Walker, 2004). The famous Whopper can also be served without the bun, mayonnaise and ketchup (MacArthur, 2004). BK also launched a new salad line offering shrimp and sirloin steak with grilled peppers and onions on it (Walker, 2004). Besides, health drive was initiated by BK by reducing salt and fat content in burgers and fries. Even children are targeted where childrens menu also comes with a choice of apples or grapes, milk or fruit juice (Forte, 2006). In 2008, BKs kids meal underwent makeover with the introduction of apple fries as part of the meal (Burger King Holdings Inc., 2010b). A list of BKs healthier options with their calorie contents are provided in Appendix 3. Pictures below show two healthy options from BK. Picture 7: Kids meal with Apple Fries Picture 8: Bunless Whopper (fastfood.ocregister.com, 2009) (hungry-girl.com, 2010) In addition, BK also later launched its Joe Coffee. This made-to-order coffee processed from 100% Arabica coffee beans (The Franchise Mall, 2005). This is actually a response to global economic crisis where it was found that consumers were trading down from more expensive coffee such as starbucks into lower ranking choices, providing a perfect option for BK. Thus even though globally the economic situation was dire, for instance it was found that 2009s world economic growth rate was only half percent (International Monetary Fund, 2009). BK found a new market segment to exploit to further reduce the threat of substitutes and bargaining power of customers. Latest initiatives include where in February year 2010, BK decided to replace its own coffee brand BK Joe with Seattles Best Coffee, a brand owned by Starbucks to increase falling sales by improving its product offerings (Tice, 2010). Pictures below show BKs Joe Coffee and its replacement, Seattles Best Coffee. Picture 9: BK Joe Coffee (ebay.com, 2010) Picture 10: Seattles Best Coffee (myalohavibe.com, 2010) BK also imitated a McDonalds breakfast item. BKs Breakfast Muffin Sandwich was promoted through an advertisement where a cleverly disguised BK breaks into McDonalds Headquarters to steal the Top Secret Blueprints for the Sausage McMuffin With Egg (Dave, 2010). Picture below shows the contrast between the two breakfast offering from McDonalds and BK. Picture 11: McDonalds Sausage McMuffin with Egg Vs BKs breakfast Muffin (davescupboard.blogspot.com, 2010) New Pricing It is not just menu changes were offered but also menu pricing as well. To meet the changing economic conditions as an impact of global recession, BK also announced that it will offer $1 double cheeseburger in order to gain market share back from McDonalds (Johnson, 2007). This has cause BKs franchisees to file a law suit challenging BKs right to dictate maximum prices as the products costs is at least $1.10 per sandwich (Glover, 2009). Thus even though BK tries to satisfy customers other stakeholders may not be happy, showing the complexities in managing relationships in the era of globalisation. Further in many ways, as seen in breakfast, and even in pricing, since the RM $1 cheeseburger, BK is imitating McDonalds. 3.3 Bargaining power of suppliers With globalisation, BK is required to maintain the quality of services in its restaurants worldwide. As a measure of quality control, BK will evaluate before approving the existing or potential manufacturers and distributors of food, packaging and equipment products used in the restaurants. Evaluation is done based on their delivery, timeliness and financial conditions. To ensure consistency, franchises are required to purchase their products from approved suppliers. (Burger King Holdings Inc., 2009). 3.3.1 Purchasing Power of BK Restaurant Services Inc. (RSI), a not-for-profit independent purchasing cooperative leverages purchasing power of the BK system in United States by negotiating the purchase terms for most equipments, food, beverages, toys and paper products used in the restaurants (Burger King Holdings Inc., 2009). RSI currently involves in the negotiation of purchase with BK for more than $3 billion a year in goods and services, managing supply agreements with over 300 suppliers and 27 distributors (Sterlingcommerce, 2009). For company restaurants and franchise restaurants in Canada, a subsidiary of RSI is responsible to purchase the products. However, there is currently no appointed purchasing agent that represents franchisees in other international regions. BK will work closely with their franchisees to implement programs that leverage their global purchasing power and to obtain lower product costs outside the United States and Canada. (Burger King Holdings Inc., 2009). Globalisation has increased the purchasing power of BK and therefore reducing bargaining power of suppliers with the ease of selection of suppliers who meet the company criteria 3.3.2 Suppliers of BK Food As a global fast food chain, it is important for BK to maintain its brand name worldwide. The image of the global brand could be destroyed in a day due to globalisation where news travels billion times faster than it used to be in the past. BK was labelled Murder King by animal activists forcing the company to implement new policies that are more closely monitor its suppliers. Thus by 2001, there were guidelines that require the egg suppliers battery cages to contain two water bottles, allowing the birds to stand upright and be at least 75 square inches (Detweiler, 2001). BK further discourages its suppliers from trimming chickens beak and breaking their wings to save packing space when transporting (Detweiler, 2001). Reports in media of one or more cases of food-borne diseases in one of BKs restaurant also negatively affect its sales worldwide when being highly publicised (Burger King Holdings Inc., 2009). During an earlier case in year 1997, BK cut off its ties with one of its biggest beef supplier, Hudson Foods Inc. as its beef supplies were contaminated with E.coli..Hudson voluntarily recalled the beef after the severity of E.coli contamination was discovered at its plant in Columbus, leaving some BK restaurants without sufficient beef supply for 24 hours to 48 hours (Papernik et al., 1997). Soft Drinks In fiscal 2000, BK decided to enter into a long term contracts with The Coca-Cola Company and Dr Pepper/Seven-Up Inc to supply all restaurants of BK in United States with their product (Burger King Holdings Inc., 2009). BK prolonged its long term liaison with The Coca-Cola Company as an approved soft drink supplier for its international region covering Greater Europe, Latin America and Asia-Pacific (PRNewswire, 2003). With the effect of globalisation, consumers in around 200 countries enjoy Coca-Cola products of more than 1 billions servings per day (The Coca-Cola Company, 2010). BK International President believes that with this renewed alliances, Coca-Cola Company, recognised as the worlds best known brand (The Coca-Cola Company, 2010) will help to grow the BK brand rapidly by providing the best burger experience to their consumers in all restaurants globally (PRNewswire, 2003). Getting into alliances with suppliers is a good way to also set up higher barriers of entry. From my analysis, bargaining power of food suppliers are strong but over soft drinks especially in terms of dealing with companies with strong brand name is weaker. Obviously, the extent to which the other party uses branding and distribution network as leverage globally as well. Employees Other than external suppliers, internal supplier is also an important piece of puzzle which without, BKs supplier network would not be complete. Hence, the bargaining power of its employees should not be shoved aside. BK had approximately 41320 employees in its company restaurants, field management offices and global headquarters as at 30th June 2009 (Burger King Holdings Inc., 2009). As mentioned in part 3.2.1, there are diversity of employees with different backgrounds, race, religion and cultures. It is clear that like globalisation, the factors in Porters Five Forces are interlinked and do not stand alone. The success of BK is highly dependent on its ability to attract general managers with necessary competences to be part of the management team to motivate the employees to sustain high service levels and maintain sales growth. The competition for the right employee candidates causes higher payment of wages featuring the high bargaining power of employees (Burger King Holdings Inc., 2009). However, where boundaries between countries became narrower and communication made easier with globalisation, the search for the right employee is more efficient and effective through online application, which could perhaps reduce their bargaining power. The selection of employees is important as a wrong choice would lead to negative publicity. In one of the cases, a BK employee in Jacksonville had tried to poison a customer as he was pissed due to his suspension for misconduct (Morbid, 2010). In another case, a Washington State Deputy, Edward Bylsma after discovering a spit on his Whopper ordered fr om a BK employee decided to sue BK seeking $75,000 of compensation (Ryan, 2010). No doubt with globalisation, these news would definitely spread fast and adversely impact the companys brand. Further, since a large portion of outlets are franchised as a result of BKs decision on this bus model to move globally, employees become even more important as front link assets to keep sales and profits up. With payroll expenses on the increase as seen in the chart below, it is clear that for employees, their bargaining power is, in my opinion, rated medium to high. Chart 6: Payroll and Employee Benefits for BK ( Burger King Holdings Inc., 2009) 3.4 Rivalry among Existing Competitors Globalisation has increased the competition among the fast food chain. With various quick service restaurants mushrooming worldwide, other than competing on a national or regional basis, they are competing with each other globally. As an effect of globalisation causing increases in degree of awareness among consumers, there has been intense competition among the competitors globally to gain market share. Increasing prices of raw material, agitation by social organisations, slow down of U.S economy and also increasing fuel prices has prompt many fast food chain to divert their attention to eastern part of the world especially China ( Naim, 2008). Although globalisation has ease the expansion of fast food chain worldwide with the ease of information transfer and seeking global suppliers, entry into China and other Asian countries still pose logistical and political challenges. As quoted from Martin (1994) in Nation Restaurants news Among the most frustrating obstacles are the scarcity and inordinately high cost of prime locations in most markets as well as the steep tariffs and patchwork of inconsistent regulations that impede imports of commodities and equipment. 3.4.1 New Geographical Regions and New Ventures Taking a closer look, even though globalisation has blurred boundaries, there are still differences in cultural issues between United States and other countries resulting in different eating habits of consumers ( Glazer, 2007). From consumer point of view, globalisation has resulted from development of sophisticated media contributing to the creation of a borderless market but it does not mean it is without internal differences or local tastes (Ziedman, 2003). When a company goes global, they are bound to satisfy the demands of local customers. For example in India, cows are sacred and worshipped by the Indians, beef could not be served and the muslims, they could not consume pork (Kulkarni et al., 2009). Hence, it is a must to substitute the beef and pork in the product offerings. To further compete globally, BK invested in Whopper Bars. BK opened their first Whopper Bar in Orlando during spring 2009, and the first in Asia in Singapore during September 2009 (International Wire, 2009). It offers a specialised burger menu with more than 20 toppings (Ruggles, 2010). On 8th February 2010, BK further announced that beer sales will be added at a new unit opening in South Miami. ( Ruggles, 2010). BK changes may not be rapid enough to obtain further market share from McDonalds but the company has been spending more effort in improving its sales in this global competition ( Anderlini et al., 2010). Competing on a global scale gives rise to global income streams. This would help BK to sustain the worldwide competition where the profit from a restaurant would balance the loss in another. The pie charts below show the distribution of revenue from different geographical region. Chart 6: BKs Geographical Sales from Year 2007-Year 2009 (Burger King Holdings Inc., 2009) In a way, the company is more dependent on its home market, as showed in the pie chart above where most portion of global stream income is generated. In a recent case in 2009, BKs advertisement for Texican Whopper burger in Europe had angered the Mexicans where a small wrestler featured in the advertisement was dressed in a cape resembling a Mexican flag. Mexicans have high respect for their flag and therefore could not tolerate such an insult from BK ( The Assiociated Press, 2009). This adverse publicity could have adversely impact its profits. Still, the company had not done unduly badly as seen in the charts below. Chart 7: Revenue, Gross Profit and Net Profit of BK from Year 2005 2009 (Burger King Holdings Inc., 2009, SEC Info, 2007) It is clear that BK has done well as seen in increasing absolute figures of all sales, gross profit and net profit. A look at gross profit and net profit margin also shows that on a relative basis the company is handling itself well in the world of globalisation. Chart 8: Gross Profit Margin and Net Profit Margin of BK from Year 2005- 2009 (Burger King Holdings Inc., 2009, SEC Info, 2007) Even though Gross Profit Margin has been decreasing slightly, its net profit margin has been increasing with a drastic improvement from year 2006 to 2007. This is definitely a good sign. 3.5 Conclusion and Recommendation Globalisation can be a threat to the company and also it may help its expansion. Being a global brand, BK has a lot benefits which include cost-efficiencies, sharing of resources and ability to attract partners, employees and customers on entering new market. It all depends how the company took opportunities and work towards their goals. Management of globalisation is the key to success and most importantly, BK need to balance between global and local control (Samli, 2008). The company has retreated back to the US market, which is why the share prices have been sliding back down in recent times as seen below. Chart 9 : BKs Share Price Ups and Downs from 2001 till 2010 ( Yahoo Finance, 2010) Recommendations made to companys performance are as follows: Moving In Developing countries, Especially India and China Aggressively: India and China both has a steady high economic growth rates of 8.8% and 10% in 2010 (India Brand Equity Foundation, 2010) and will probably be the major players in the world economy. It is definitely a wise option to expand BKs growth in these two countries by using local partners, local employees and local ingredients. Furthermore, BK could also offer limited promotions during festive seasons or special events, for instance during Chinese New Year or Deepavali as this will help to attract more customers during that period. Broader Menu Selection: As mentioned earlier in the project, BK should continuously provide more choices of menu which allow customers to pick from wider choices. This step should be taken to also reduce threat of substitutes from new entries and existing competitors. Its product offerings must also be ensured to meet the local taste. As mentioned by the officials of market research firm of the NPD Group, quick service operators who are expanding their brands outside the United States must customise each unit to meet the specific needs of consumers in the country and region they seek to enter (Glazer, 2007). Promotions and Advertising: As observed so far, BKs advertising has been giving positive impact on its sales. Hence, BK should continuously invest in its promotions and advertisement to gain market share. BK could perhaps invite its employees to give their opinion as they are also the brand ambassadors. This would allow a fresher and a more creative in flow of idea and to boost the motivation of the employees as they are invited to participate in the companys program. However, BK should avoid price wars with its competitors ie. McDonalds as this would pull down the profits of all burger chains. BK should choose to differentiate from its competitors. There is only one winner in cost strategy but there may be more than one winner in differentiation strategy. Relationships with Franchisees: There has been cases where the franchisees are not happy with the decisions of BK Inc..The most obvious example is the sale of doublecheese burger at $1. BK should strengthen its ties with the franchisees by encouraging them to provide ideas and feedbacks on how to improve sales. When there is a disagreement between them, BK should understand the reason behind and to solve it on a win-win situation. If this could be practised, law suit against BK Inc. could be avoided. In conclusion, Porters Five Forces Analysis that was used to analyse BKs stand in the industry gives a birds eye view of the company and industry globally. Globalisation plays a major role in pushing and shaping the company. The survival of BK is dependent on its ability to adapt to constant changes in business environment due to globalisation. With BKs effort in improving its performance, it will definitely survive in this field and could perhaps be the number one fast food chain worldwide in the future.

Tobacco Stuff :: essays research papers fc

The Tobacco Issue: The Tobacco Issue: Where the Responsibility Lies Political-Legal Issues: The legal and political issues surrounding the tobacco industry include whether or not tobacco companies should be held liable for tobacco-related deaths of smokers and those related to second-hand smoke, as well as whether or not elected officials should be accepting money from the tobacco industry in order to win elections. When deciding where the responsibility lies in the case of tobacco, the facts can be turned to favor either side on the issue. However, the tobacco industry has followed the government’s guidelines, since guidelines have been established, while the government seems to want to place blame for peoples’ habits on the manufacturers of products that people choose to use. Tobacco Litigation: The first issue to examine is the issue surrounding the use of the judicial system in finding responsibility for the epidemic surrounding the tobacco industry. The tobacco industry is the defendant in the majority of cases brought before the judiciary and, historically, the majority of the cases have been decided in favor of the industry. In a landmark case in 1988, the tobacco industry won a huge victory against Rose Cipollone. Ms. Cipollone died a horribly painful death from cancer. The defendant in the case was Philip Morris. Philip Morris’ council argued that it was the woman’s choice to smoke. This woman had even testified that she had gone to church every Sunday to pray that she would not get lung cancer. She knew the risks involved with smoking and chose to continue smoking. Philip Morris won the case. (Byrne, 189-190). For years the tobacco industry won case after case involving cancer victims that had smoked. Even today, much of the litigati on by smokers has been decided in favor of the industry. In July of 1999 the Louisiana District Court, 19th District decided the case of Robert Gilboy et al. V. The American Tobacco Co., et al. in favor of the defense. The jury was not convinced that 45 years of smoking had caused Mr. Gilboy’s lung cancer. In the case of the Estate of Burl Butler, et al. V. Philip Morris, Inc., et al., the Jones County, Mississippi Circuit Court, 2nd District jury found the tobacco industry defendants not liable for the alleged second-hand smoke related wrongful death of Mr. Butler. This case was decided in June of 1999. An important win for the defense was gained in Kansas City, Missouri in May of 1999.